Renault Group Top 40 Sales By Nation 2014

This will be the last time I incorporate all those past year rankings! I think they have got out of hand already. However, it gives a historical perspective of where the Renault Group sells its cars, including Dacia and Samsung along with the Renault brand. The list below is colour coded to match regions of the world.

The introduction of Dacia models moved sales toward emerging markets. Brazil and Russia for example quickly became successful markets for Renault with their arrival. It moved the emphasis away from mainly Europe, which in turn broadens the Group's catchment area. One concern will be continued lack of presence in the world's largest market China. Another will be over one in five sales in France. Yet another is no sales at all in North America.

07	08	09	10	11	12	13	14	NATION	2014	Share	Var %
1	1	1	1	1	1	1	1	FRANCE	577,601	21.3%	5%
10	5	5	3	2	2	2	2	BRAZIL	237,187	8.7%	0%
8	6	9	9	4	3	3	3	RUSSIA	194,531	7.2%	-7%
3	2	2	2	3	4	4	4	GERMANY	173,479	6.4%	7%
9	10	7	7	5	6	5	5	TURKEY	133,212	4.9%	-8%
5	4	4	5	6	9	8	6	ITALY	130,996	4.8%	29%
2	3	6	6	9	10	9	7	SPAIN	127,666	4.7%	30%
4	7	8	8	12	13	11	8	UK	109,014	4.0%	42%
16	15	12	12	13	7	7	9	ALGERIA	91,800	3.4%	-18%
11	11	11	11	8	5	6	10	ARGENTINA	84,946	3.1%	-40%
7	9	3	4	7	12	13	11	SOUTH KOREA	80,003	3.0%	33%
12	12	10	10	11	11	10	12	BELGIUM+LUX	77,216	2.8%	0%
14	19	17	16	15	16	16	13	COLOMBIA	50,362	1.9%	14%
17	16	15	18	16	15	14	14	MOROCCO	45,174	1.7%	-4%
23	23	30	34	55	17	12	15	INDIA	44,849	1.7%	-30%
13	14	16	15	14	14	15	16	NETHERLANDS	41,054	1.5%	-10%
19	18	19	19	18	19	19	17	POLAND	37,718	1.4%	17%
6	8	13	14	17	20	20	18	ROMANIA	36,366	1.3%	21%
50	61	33	25	22	18	18	19	CHINA	34,067	1.3%	0%
28	13	14	13	10	8	17	20	IRAN	33,000	1.2%	-9%
20	20	20	21	20	22	21	21	AUSTRIA	27,424	1.0%	-1%
15	17	18	17	21	26	24	22	PORTUGAL	25,610	0.9%	42%
21	25	24	23	23	23	23	23	MEXICO	24,889	0.9%	17%
22	22	21	20	19	21	22	24	SWITZERLAND	20,298	0.7%	-11%
27	27	26	22	24	25	25	25	SWEDEN	19,830	0.7%	26%
32	40	29	29	29	29	29	26	RSA + NAMIBIA	18,788	0.7%	51%
26	24	22	24	25	24	27	27	CZECH REP	17,452	0.6%	33%
35	38	40	36	31	30	26	28	DENMARK	17,109	0.6%	19%
63	54	64	56	38	35	34	29	SAUDI ARABIA	13,405	0.5%	63%
24	26	25	26	28	31	31	30	SLOVENIA	12,405	0.5%	14%
51	49	32	30	32	28	33	31	EGYPT	11,507	0.4%	40%
34	33	34	32	33	34	32	32	ISRAEL	10,105	0.4%	-2%
45	42	46	51	43	40	36	33	AUSTRALIA	10,014	0.4%	43%
31	31	41	27	30	37	38	34	IRELAND	9,221	0.3%	60%
30	30	38	39	36	36	37	35	HUNGARY	8,405	0.3%	22%
77	110	117	76	71	63	41	36	KAZAKHSTAN	8,276	0.3%	64%
42	39	37	33	27	32	30	37	CHILE	7,304	0.3%	-34%
39	32	23	35	35	38	40	38	SLOVAKIA	6,569	0.2%	18%
33	34	27	28	34	33	35	39	TUNISIA	6,277	0.2%	-19%
36	37	36	38	39	39	39	40	REUNION	6,249	0.2%	11%

Data Source: Renault.

Summary: Renault has done some good things of late. It was a company at risk, but has become focused on profit over volume. Dacia has been very successful, especially sold under the Renault logo in emerging markets. It is now getting into crossovers and doing it well.

The not so good is the need to become broader in its sales reach and to sort out newly acquired Lada in a difficult market. Government interference rarely works and I'll say no more on that. Plenty to work on still.

The Renault Logan is a winner