Sweden Car Sales By Brand : 1980-84

In 1983, the 240 model (Photo Volvo)

In this five year period, nothing much happened in Sweden. Total sales were stable, with Volvo taking it's share from 25.9% in 1979 to 28.6% in 1983 and falling back slightly in 1984. Still, Volvo was now truly established a the major player by this time. Saab was on the other hand falling back in market share despite a small gain in sales.

As for non-local brands, the growth that Japanese makes had enjoyed since arriving was leveling off. Simca ended, replaced by the Talbot brand but was soon sinking as well. BLMC was all but gone, while Subaru arrived.

Brand	1980	1981	1982	1983	1984
Volvo	50,547	49,766	57,522	62,012	62,495
Saab	27,619	26,741	30,562	29,270	29,610
Ford	16,909	21,128	22,407	21,556	25,539
Opel	17,527	15,917	22,184	20,847	21,957
VW	18,683	20,002	21,369	17,509	19,179
Mazda	8,392	9,439	10,800	12,269	10,926
Toyota	8,718	5,790	8,288	8,646	8,719
Datsun	4,968	4,307	6,282	5,862	7,945
Audi	3,992	4,067	4,901	4,616	6,899
Mercedes	6,263	5,696	6,300	5,854	6,270
Fiat	4,242	2,693	3,698	4,484	4,707
BMW	2,375	2,909	3,644	4,113	4,266
Peugeot	3,634	2,394	2,593	3,568	3,744
Honda	4,309	3,470	4,459	2,986	3,484
Citroën	2,113	2,317	2,300	2,816	3,358
Renault	4,559	2,341	2,480	2,222	2,537
Lancia	604	601	396	1,087	2,215
Mitsubishi	3	1,881	1,504	1,614	1,814
Lada/VAZ	3,005	3,092	2,948	2,244	1,646
Alfa Romeo	498	477	557	810	1,118
Daihatsu	715	931	1,396	1,065	1,049
Subaru			476	638	620
Talbot	1,642	1,590	590	337	312
Porsche	97	110	163	209	293
Skoda	252	319	405	375	286
GM US	737	436	166	87	65
BLMC	249	55	17	17	40
Simca	700	32
Others	35	21	21	10	28
Total	193,387	188,522	218,428	217,123	231,121

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.