Norway Sales By Brand : 2013

Oslo

A sales increase for Norway of 3% was good by European standards, although car dealers would have surely liked more. Toyota and VW have switched the leading spot for some years now, but recently VW has established itself as the bigger selling brand. That said, Toyota shaved it's lead in 2013.

Toyota Auris Hybrid a hot seller in Norway

Toyota can thank the Auris model for a good year, Nissan gained well through the Leaf model, Mazda the CX5 and Mitsubishi the Outlander. In smaller markets with government incentive programmes for eco-cars, change can be quite dramatic. Tesla's S model made a late and spectacular entrance that can only be made in an 'electric car friendly place' like Norway.

In the chart below colours used for each brand show how they fared. Green for increase, blue for increase sales but losing market share, and yellow reduced sales.

11	12	13		Sales	Share	+/-
1	1	1	VW	19,130	13.5%	-7%
2	2	2	Toyota	17,909	12.6%	6%
4	3	3	Volvo	11,863	8.3%	3%
3	4	4	Ford	9,997	7.0%	-9%
10	8	5	Nissan	8,202	5.8%	23%
8	5	6	Audi	7,511	5.3%	-10%
6	7	7	Skoda	6,948	4.9%	2%
9	6	8	BMW	6,876	4.8%	-6%
19	17	9	Mazda	6,109	4.3%	109%
13	10	10	Mercedes	6,091	4.3%	8%
5	13	11	Mitsubishi	5,735	4.0%	23%
7	9	12	Peugeot	5,259	3.7%	-15%
16	12	13	Kia	5,035	3.5%	2%
11	11	14	Hyundai	4,185	2.9%	-25%
12	14	15	Opel	3,614	2.5%	0%
17	16	16	Subaru	3,233	2.3%	-9%
18	19	17	Honda	2,655	1.9%	53%
14	15	18	Citroen	2,466	1.7%	-31%
15	18	19	Suzuki	2,319	1.6%	13%
33	32	20	Tesla	1,986	1.4%	n/a
21	20	21	MINI	983		15%
20	22	22	Renault	889		35%
22	23	23	Fiat	637		1%
26	21	24	Land Rover	562		-18%
34	28	25	Chevrolet	539		582%
24	24	26	Lexus	525		6%
27	25	27	Porsche	310		-5%
39	36	28	Dacia	189		n/a
23	26	29	Alfa Romeo	155		-45%
36	27	30	Jeep	83		-60%
31	30	31	Jaguar	63		34%
			Others	93
			Total	142,151		3%

Sales data: Thanks to OFV Norway

The VW Golf leads VW's rearguard action