Land Rover sales were up 7.8% in 2016. It was the fifth consecutive year that China was the largest market for the marque. The end of the Defender model did affect sales in some countries, France for one. Both Germany and Belgium's figures do not include commercial sales. Despite that they both managed increases but would be higher otherwise. Pakistan is for vehicles assembled there only.
This list was compiled without any assistance from JLR. Rather, all the data has come from numerous sources, too many to mention but a collective thank you.
| Rk | Nation | 2016 | % | +/- | |
| 1 | China | 94,969 | 21.9% | 18% | |
| 2 | UK | 83,468 | 19.2% | 9% | |
| 3 | USA | 73,861 | 17.0% | 5% | |
| 4 | Germany | 22,799 | 5.2% | 7% | |
| 5 | Italy | 20,864 | 4.8% | 15% | |
| 6 | Australia | 13,597 | 3.1% | 14% | |
| 7 | France | 11,164 | 2.6% | -2% | |
| 8 | Korea | 10,601 | 2.4% | 48% | |
| 9 | Spain | 10,272 | 2.4% | 11% | |
| 10 | Canada | 9,140 | 2.1% | 18% | |
| 11 | Russia | 9,122 | 2.1% | -21% | |
| 12 | Brazil | 6,697 | 1.5% | -24% | |
| 13 | Belgium | 5,902 | 1.4% | 1% | |
| 14 | India | 4,350 | 1.0% | 6% | |
| 15 | RSA | 4,322 | 1.0% | -26% | |
| 16 | Switzerland | 4,236 | 1.0% | -11% | |
| 17 | Japan | 3,259 | 0.7% | 5% | |
| 18 | Austria | 2,254 | 0.5% | 5% | |
| 19 | Turkey | 2,108 | 0.5% | 34% | |
| 20 | Ireland | 2,042 | 0.5% | 16% | |
| 21 | Morocco | 1,807 | 0.4% | 17% | |
| 22 | Netherlands | 1,779 | 0.4% | 14% | |
| 23 | New Zealand | 1,246 | 0.3% | 21% | |
| 24 | Romania | 1,020 | 0.2% | 11% | |
| 25 | Czech Rep | 999 | 0.2% | 10% | |
| 26 | Luxembourg | 979 | 0.2% | 20% | |
| 27 | Portugal | 949 | 0.2% | 22% | |
| 28 | Ukraine | 913 | 0.2% | 49% | |
| 29 | Sweden | 907 | 0.2% | -16% | |
| 30 | Mexico | 849 | 0.2% | -37% | |
| 31 | Norway | 589 | 0.1% | -14% | |
| 32 | Hong Kong | 545 | 0.1% | -30% | |
| 33 | Cyprus | 513 | 0.1% | 78% | |
| 34 | Chile | 434 | 0.1% | -8% | |
| 35 | Singapore | 434 | 0.1% | 8% | |
| 36 | Estonia | 380 | 0.1% | 93% | |
| 37 | Slovakia | 348 | 0.1% | 26% | |
| 38 | Israel | 339 | 0.1% | 80% | |
| 39 | Hungary | 310 | 0.1% | 105% | |
| 40 | Finland | 304 | 0.1% | -1% | |
| 41 | Bulgaria | 302 | 0.1% | -2% | |
| 42 | Iceland | 285 | 0.1% | 67% | |
| 43 | Kazakhstan | 268 | 0.1% | -8% | |
| 44 | Malaysia | 246 | 0.1% | -63% | |
| 45 | Pakistan | 233 | 0.1% | -37% | |
| 46 | Colombia | 209 | -44% | ||
| 47 | Denmark | 127 | -9% | ||
| 48 | Serbia | 116 | -6% | ||
| 49 | Andorra | 99 | n/a | ||
| 50 | Argentina | 93 | 55% | ||
| 50 | Moldova | 93 | -26% | ||
| 52 | Greece | 74 | 106% | ||
| 53 | Croatia | 69 | -8% | ||
| 54 | Liechtenstein | 59 | 44% | ||
| 55 | Thailand | 57 | -10% | ||
| 56 | Slovenia | 56 | 47% | ||
| 57 | Mauritius | 49 | -29% | ||
| 58 | Uruguay | 17 | -47% | ||
| Others | 21,459 | 4.9% | |||
| Total sales | 434,582 | 8% |
Source of compilation and text: RayCee.

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