Norway Car Sales - Brand / 2016

By Daljit Kalsi Tuesday 18 April 2017

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A series of increases through the decade has pushed passenger car sales into record territory. You don't have to be selling electric or hybrid cars to do well here, but it certainly helps. Volkswagen has been the leader since 2010 and doesn't look like losing it. BMW and Mercedes Benz both had good years, reaching their highest rankings ever.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	VW	26,574	17.2%	1%
	2	2	2	2	2	Toyota	17,453	11.3%	9%
	6	8	4	4	3	BMW	12,098	7.8%	26%
	10	10	9	7	4	Mercedes	9,033	5.8%	18%
	3	3	3	3	5	Volvo	8,777	5.7%	-12%
	4	4	6	5	6	Ford	8,326	5.4%	-2%
	8	5	5	6	7	Nissan	8,061	5.2%	-3%
	7	7	7	8	8	Škoda	7,774	5.0%	4%
	5	6	8	10	9	Audi	7,653	5.0%	14%
	13	11	12	11	10	Mitsubishi	6,662	4.3%	15%
	17	9	11	9	11	Mazda	6,603	4.3%	-1%
	9	12	10	12	12	Peugeot	4,798	3.1%	-13%
	12	13	13	13	13	Kia	4,213	2.7%	-9%
	14	15	15	16	14	Opel	3,708	2.4%	12%
	32	20	14	14	15	Tesla	3,481	2.3%	-14%
	18	19	16	17	16	Suzuki	2,990	1.9%	-3%
	22	22	21	18	17	Renault	2,949	1.9%	10%
	16	16	18	15	18	Subaru	2,772	1.8%	-26%
	11	14	19	19	19	Hyundai	2,740	1.8%	11%
	15	18	17	21	20	Citroën	1,855	1.2%	-12%
	19	17	20	20	21	Honda	1,833	1.2%	-14%
	24	26	23	22	22	Lexus	1,163	0.8%	9%
	20	21	22	23	23	MINI	858	0.6%	2%
	21	24	24	24	24	Land Rover	444	0.3%	-26%
	25	27	26	25	25	Porsche	417	0.3%	8%
	30	31	31	30	26	Jaguar	359	0.2%	212%
	36	28	29	28	27	Dacia	305	0.2%	116%
	-	-	-	-	28	DS	200	0.1%	n/a
	23	23	27	26	29	Fiat	145	0.1%	-45%
	27	30	28	27	30	Chrysler	123	0.1%	-47%
	31	33	35	35	31	Ssangyong	82	0.1%	n/a
	29	32	34	29	32	smart	56		-53%
	26	29	30	31	33	Alfa Romeo	43		-7%
	38	34	33	33	34	Nilsson	28		87%
						Others	27
						Total	154,603		3%

Picture source: VW Norge.
Data source: Ofvas.
Text source: RayCee.