Thai Vehicle Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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When a market is protected by import duties, you either make them there or become a fringe player. A few brands dominate and the rest feed off the crumbs. That is the case with this market. The data below includes commercial vehicles but take them out and few car brands sell in sizable numbers.

The total was down 3.9% and if half it was five years ago. At least the losses are slowing to a trickle. Toyota is well ahead but with a reduced lead. It heads a pack of Japanese brands that have a stranglehold on sales. Ford is the only resistance of any note with just over 5% of the total.

In the chart below, pale yellow represents decrease, green is for increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	Toyota	244,317	31.8%	-8%
	2	3	2	2	2	Isuzu	143,170	18.6%	-1%
	3	2	3	3	3	Honda	107,342	14.0%	-4%
	4	4	4	4	4	Mitsubishi	55,409	7.2%	-7%
	5	5	5	5	5	Nissan	42,677	5.6%	-17%
	7	7	7	6	6	Mazda	42,537	5.5%	8%
	8	8	6	7	7	Ford	40,972	5.3%	12%
	9	9	9	8	8	Suzuki	22,913	3.0%	8%
	6	6	8	9	9	Chevrolet	14,931	1.9%	-14%
	10	10	10	11	10	Hino	12,713	1.7%	9%
	11	11	11	10	11	Mercedes	11,844	1.5%	-8%
	-	-	24	14	12	MG	8,319	1.1%	120%
	12	12	12	12	13	BMW	7,923	1.0%	-10%
	13	13	13	13	14	Hyundai	3,771	0.5%	-11%
	28	16	15	15	15	Subaru	3,232	0.4%	22%
	17	17	16	19	16	DFM	1,294	0.2%	17%
	14	14	17	18	17	Tata	1,145	0.1%	0%
	16	15	14	16	18	Volvo	954	0.1%	-47%
	21	20	20	20	19	Lexus	770	0.1%	-8%
	18	18	18	17	20	Fuso	766	0.1%	-39%
	19	19	19	21	21	Kia	676	0.1%	6%
	23	23	23	23	22	Scania	509	0.1%	74%
	15	21	22	24	23	Proton	133		-33%
	20	22	21	22	24	VW	96		-77%
	26	26	28	28	25	Peugeot	84		18%
	25	25	27	26	26	Ssangyong	79		-47%
	29	?	26	29	27	Land Rover	57		-10%
	38	31	30	33	28	Ferrari	40		54%
	33	?	29	32	29	Jaguar	30		11%
	-	-	-	27	30	Maxus	27		-68%
						Other	58
						Total	768,788		-4%

Data source: Toyota Thailand.
Text source: RayCee.