Total vehicle sales were up 5%, cars +7% and the bottom line has also improved. Profitability is more important over volume and something the current CEO is pursuing with zeal.
Peugeot's way of keeping older models running while new models have been introduced makes the chart look more complicated than it would otherwise. The 208 is the latest of the top model, but the 206 and 207 are still around too. The 301 and 408 are 4-door cars made for emerging markets only, an increasingly common and necessary route to be taken.
The colour coding for both charts is based on increase (green), decrease (yellow) and defunct (pink).
The four commercial vehicles came up with a combined decrease of 3%.
Data source: PSA.
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| The 2008 drove up sales and - no doubt - profit for Peugeot |
Peugeot's way of keeping older models running while new models have been introduced makes the chart look more complicated than it would otherwise. The 208 is the latest of the top model, but the 206 and 207 are still around too. The 301 and 408 are 4-door cars made for emerging markets only, an increasingly common and necessary route to be taken.
The colour coding for both charts is based on increase (green), decrease (yellow) and defunct (pink).
| 10 | 11 | 12 | 13 | 14 | Nation | 2014 | % | + / - | |
| 1 | 1 | 1 | 1 | 1 | 206/7/8 | 355,136 | 25.4% | -24% | |
| 3 | 2 | 2 | 2 | 2 | 307/8/408 | 302,537 | 27.2% | 12% | |
| - | - | 12 | 6 | 3 | 2008 | 204,553 | 14.6% | 175% | |
| 4 | 4 | 5 | 3 | 4 | 3008 | 153,598 | 11.0% | 9% | |
| - | - | 11 | 7 | 5 | 301 | 110,366 | 7.9% | 53% | |
| 10 | 7 | 6 | 5 | 6 | 408 | 77,958 | 5.6% | -6% | |
| 11 | 5 | 3 | 4 | 7 | 508 | 74,287 | 5.3% | -17% | |
| 5 | 6 | 7 | 8 | 8 | 107/8 | 65,854 | 1.6% | 14% | |
| 6 | 8 | 8 | 9 | 9 | 5008 | 35,811 | 2.6% | -19% | |
| 8 | 10 | 9 | 10 | 10 | 4007/8 | 7,680 | 0.5% | -22% | |
| 7 | 9 | 10 | 11 | 11 | RCZ | 6,994 | 0.5% | -24% | |
| 9 | 11 | 12 | 12 | 12 | 807 | 1,714 | 0.1% | -39% | |
| 13 | 12 | 13 | 13 | 13 | iOn | 750 | 0.1% | 61% | |
| 2 | 3 | 4 | 14 | - | 405/7 | ||||
| 12 | - | - | - | - | 1007 | ||||
| Total | 1,397,238 | 7% |
The four commercial vehicles came up with a combined decrease of 3%.
| 10 | 11 | 12 | 13 | 14 | Nation | 2014 | % | + / - | |
| 1 | 1 | 1 | 1 | 1 | Partner | 134,738 | 56.6% | -6% | |
| 2 | 2 | 2 | 2 | 2 | Boxer | 54,515 | 22.9% | 2% | |
| 4 | 4 | 3 | 3 | 3 | Expert | 30,197 | 12.7% | 16% | |
| 3 | 3 | 4 | 4 | 4 | Bipper | 18,505 | 7.8% | -19% | |
| Total | 237,955 | -3% |
Data source: PSA.
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| The tiny 108 scurrying around Paris |
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