Ireland Sales By Brand : 2013

The Emerald Isle to be sure

VW took the lead off Toyota in 2010 and increased it in 2013. Overall it was a subdued year of car buying. Changing the number plate system mid-year to stop the massive buying spree of January did spread sales better, but not bigger.

Hyundai would be content with its effort, while Seat found a reason to smile. Dacia's arrival went well, straight in at 16th. Green shows increase in sales, blue decrease but improved market share and yellow means better luck next year.

11	12	13		Sales	Share	+/-
2	1	1	VW	9,508	12.8%	-6%
1	2	2	Toyota	7,665	10.3%	-23%
3	3	3	Ford	7,621	10.3%	-11%
8	6	4	Hyundai	5,830	7.8%	11%
5	4	5	Nissan	5,317	7.2%	-12%
6	7	6	Opel	4,914	6.6%	-4%
7	8	7	Skoda	4,903	6.6%	-4%
9	9	8	Audi	3,700	5.0%	0%
10	10	9	BMW	3,539	4.8%	4%
12	11	10	Kia	3,350	4.5%	7%
4	5	11	Renault	3,318	4.5%	-37%
11	12	12	Peugeot	2,222	3.0%	-1%
15	15	13	Seat	2,190	2.9%	61%
13	13	14	Mercedes	1,466	2.0%	-22%
14	14	15	Mazda	1,410	1.9%	-2%
-	-	16	Dacia	1,286	1.7%
17	16	17	Citroen	1,222	1.6%	4%
18	18	18	Honda	1,004	1.4%	-9%
16	17	19	Volvo	883	1.2%	-24%
20	20	20	Suzuki	579		-9%
21	23	21	Mitsubishi	484		33%
24	22	22	MINI	464		5%
19	19	23	Fiat	457		-31%
22	21	24	Land Rover	407		-19%
25	24	25	Lexus	184		-31%
29	25	26	Jaguar	154		-25%
26	26	27	Subaru	114		-20%
			Other	112
			Total	74,303		-7%

Data source: Thanks to SIMI Motorstats

The Dacia Sandero a new sight In Irish roads