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Showing posts with label Brand - Lotus. Show all posts
Showing posts with label Brand - Lotus. Show all posts

Lotus is a small sports car producer that did well with the Elise model, and got to make a decent amount of cars. It’s been around a while now and sales are declining each year. A whole raft of models are going to be coming out over the next few years that should give a real boost to production and profits.
Below are some sales figures from around the world. The total sales figure is an estimate I made myself. The first percentage figure is increase or decrease in sales, the second in brackets (only the top five) is share of total Lotus sales.
1 UK 329 -43% (19.9%) 2 Japan 271 -13% (16.4%)
3 USA 230 -65% (13.9%)
4 France 158 -12% (9.6%)
5 Germany 84 -48% (5.1%)
6 Italy 72 -29% (4.4%)
7 Switzerland 60 -30%
7 Australia 60 +13%
9 Belgium 35 -49%
10 Austria 16 -27%
11 Singapore 14 -13%
12 Luxembourg 13 0%
13 Netherlands 7 -22%
14 Spain 6 +200%
15 Estonia 3 +200%
15 Czech Rep 3 +200%
15 Romania 3 n/a 18 Sweden 2
18 Poland 2
20 Portugal 1
20 Slovenia 1
20 NZ 1
Others 279 16.9 Share
Total 1,650 36.9 decrease.
Anything anyone can add, please leave a comment. I will update it as more figures come to light. Last updated 22.04.12
For sales of other years, please click on the following dates: 2013, 2012 and 2010.
Pics: Evora - allsportauto.com / Elise - www.autospectator.com

Lotus Car Sales: 2011


The Evora Model

Lotus is a small sports car maker owned by Proton since 1996. Apart from the better known car production side of things, Lotus also does engineering consultancy work through its Lotus Engineering division.

Like any company of this size, profitability is a challenge. The product is specialised so will only have so many buyers in any particular country. Therefore it needs to sell in as many places as possible. It seems some work could be done in this area.

These figures have been gained from many sources and are as accurate as possible. There is a brand in China of the same name and they have a tie with Proton, but to my knowledge Lotus sports cars are not presently sold there. Japan is a surprise leader for Lotus cars, as is Australia's 5th spot. 

There is something special about Lotus cars. Their sporting heritage, the fun they offer and the attractive styling all add to the mystique. I believe there are now no new models coming, the current range will carry the brand. The plans to upgrade those existing models I am unsure of. I hope a sustainable plan emerges soon for future models of this iconic brand.



1112Shr+/-


21Japan26225.1%-3%


32USA24223.2%5%


13UK13713.1%-58%


44France747.1%-53%


75Australia696.6%15%


76Switzerland575.5%-5%


57Germany565.4%-33%


98Belgium373.5%6%


69Italy292.8%-60%


1310Luxembourg101.0%-23%


1211Singapore90.9%-36%


1013Austria80.8%-50%


-14Chile5




-14Russia5




1416Spain2
-75%


2016Sweden2
0%


1018Thailand1
-94%


1518Netherlands1
-86%


1618Estonia1
-67%


1618Romania1
-67%


2018Poland1
-50%


2318Portugal1
0%


2318NZ1
0%


-18Denmark1






Others313.0%





Total1043
-28%










Please note the 1,043 total figure above is the production number.

Sales figures for previous years can be found under the 'Brand - Britain' label to the right. Otherwise you can access them by clicking on 2011 and 2010. A general article about the marque I wrote a while back can be found here. Another article can be accessed by clicking on Evora and optimistic plans (now shelved) are contained in a blog that can be viewed here.

Lotus Production 
For sales of other years, please click on the following dates: For sales of other years, please click on the following dates: 2014, 2013, 2011 and 2010.

Lotus Car Sales By Country: 2012


The Evora model...

There are very few independent car brands. Ferrari, Maserati, Lamborghini, Rolls Royce and Bentley are some examples of marques that benefit from association with a company group. Being a maker of high end products doesn't mean independence is easy. Far from it. Morgan Cars manage it by making cars that are vintage anyway, so design costs are reduced for the odd new model they come up with.

Lotus has been run by Proton cars since 1996, but keeping it afloat is all you could say the owners have managed. They came up with ambitious ideas as I discussed here. Nothing came of the glorious future envisioned by it's CEO, it was too big an ask.

What Lotus need is to be tied up with a major car maker. They could get financial backing, make exclusive sport cars for them and even benefit from their international distribution. In turn, Lotus' engineering expertise would be returned. Only one company really fit the bill and they are Toyota. They have a history together.

In 1982, there was co-operation with Lotus assisting the development of the Mk II Supra. Lotus got chassis components in return for the Excel. Since then, Lotus have used Toyota engines. Lotus would gain greatly from Toyota ownership, and even Toyota could do with some improvement with its cars when it comes to things such as handling.

Will it happen? Probably not. Toyota aren't into acquiring car brands and would feel they are doing fine as things are. They would benefit in image in having Lotus on board and assist in shaking off Toyota's conservative, image. I think it would be a successful marriage, but I don't do matchmaking.

....and the Exige

What Lotus Cars Needs


The new CEO with the Exige S

The Malaysian owners DRB-Hicom have much potential with this iconic sports car maker, but how to realise that will be the challenge. The Lotus car company just got a new CEO, Jean-Marc Gales (originally from Luxembourg). He was recently CEO of PSA but has worked for other car makers too. Hopefully he has some good ideas to take things forward.

Japan has been the leading market for Lotus cars for the last two years, with the home market (UK) back in third. The three main markets account for over half of all sales, which is too many eggs in too few baskets. A 43.8% increase for the year was very good. The shading highlights regions where they were sold.

Total sales are an estimate and some nations that are missing from the list. If anyone can help with that, please let me know.


10111213Make2013%+/-

3211Japan30520.3%16%

1322USA26417.6%9%

2133UK25617.1%87%

7764Switzerland795.3%39%

4445France775.1%4%

5576Germany724.8%29%

9757Australia714.7%3%

8988Belgium382.5%3%

6698Italy382.5%31%




10Taiwan130.9%n/a

12131011Luxembourg110.7%10%

18201612Sweden80.5%300%

10101213Austria70.5%-13%

-231814NZ60.4%500%

--1315Chile50.3%0%



1515Lebanon50.3%25%

2016-15Czech Rep50.3%n/a

15151818Netherlands30.2%200%

17141618Spain30.2%50%

1416-18Monaco30.2%n/a

20161821Estonia20.1%100%

11121122Singapore10.1%-89%

-201822Poland10.1%0%

2023-22Slovenia10.1%n/a





Others22615.1%





Total1,50044%
For sales of other years, please click on the following dates: 2014, 2012, 2011 and 2010.

Lotus Sales By Country : 2013

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