Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.
First taking the BAM brands out of the equation, how are things shaping up in Turkey? From 2010 to 2016, sales were up 19%. Now individually: Porsche +62% Infiniti +27% Volvo +25% JLR +2% and Rover -9% Jaguar +126% Alfa Romeo -9% and Lexus is new.
Summary: Porsche and Infiniti grew the most. The surprose was Land Rover that has bristled with increase just about everywhere. The Freelander was well received here and with it's demise, that was part of it anyway. Alfa Romeo has held up better than in most markets.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 120%, due to the BAM brands increasing 141%. that's a huge swing in their favour. The 'Others' took 19% in 2010 but in 2016 just 9%. The BAM marques took 91% of all premium sales in 2016.
Summary: The BAM trio are more popular than ever here with Mercedes Benz has increasing the most. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.
Text source: RayCee.
First taking the BAM brands out of the equation, how are things shaping up in Turkey? From 2010 to 2016, sales were up 19%. Now individually: Porsche +62% Infiniti +27% Volvo +25% JLR +2% and Rover -9% Jaguar +126% Alfa Romeo -9% and Lexus is new.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 8,334 | 10,616 | 8,880 | 8,025 | 8,511 | 8,411 | 6,987 |
| Volvo | 4,100 | 6,939 | 6,060 | 5,021 | 5,247 | 4,662 | 3,276 |
| JLR | 2,589 | 1,913 | 1,259 | 1,420 | 1,674 | 2,307 | 2,528 |
| Land Rover | 2,108 | 1,577 | 1,207 | 1,323 | 1,590 | 2,139 | 2,315 |
| Jaguar | 481 | 336 | 52 | 97 | 84 | 168 | 213 |
| Porsche | 827 | 861 | 588 | 517 | 497 | 442 | 390 |
| Alfa Romeo | 634 | 847 | 967 | 1,030 | 1,052 | 898 | 699 |
| Infiniti | 120 | 43 | 6 | 37 | 41 | 102 | 94 |
| Lexus | 64 | 13 | - | - | - | - | - |
Summary: Porsche and Infiniti grew the most. The surprose was Land Rover that has bristled with increase just about everywhere. The Freelander was well received here and with it's demise, that was part of it anyway. Alfa Romeo has held up better than in most markets.
*******************
Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 120%, due to the BAM brands increasing 141%. that's a huge swing in their favour. The 'Others' took 19% in 2010 but in 2016 just 9%. The BAM marques took 91% of all premium sales in 2016.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 91,859 | 94,188 | 77,034 | 65,297 | 51,966 | 49,858 | 41,685 |
| Mercedes | 32,666 | 30,333 | 23,100 | 20,023 | 12,730 | 12,630 | 12,300 |
| BMW Group | 28,854 | 32,960 | 27,245 | 22,262 | 17,005 | 16,753 | 12,742 |
| BMW | 27,166 | 31,221 | 26,174 | 20,705 | 15,247 | 15,018 | 12,034 |
| Mini | 1,688 | 1,739 | 1,071 | 1,557 | 1,758 | 1,735 | 708 |
| Audi | 22,005 | 20,279 | 17,809 | 14,987 | 13,720 | 12,064 | 9,656 |
| Others | 8,334 | 10,616 | 8,880 | 8,025 | 8,511 | 8,411 | 6,987 |
Summary: The BAM trio are more popular than ever here with Mercedes Benz has increasing the most. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.
Text source: RayCee.
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