Estonia Sales By Brand : 2013

Tallinn, Estonia. Looks like a fascinating city

I must say the openness and speediness of car sales data from Estonia gives me a positive feeling about the country. I believe such a thing can say much about a nation and it's way of thinking.

Sales were up slightly in this small state of just over 1.3 million. Toyota remained top quite comfortably. By colouring the chart below, an interesting trend emerges. Green shows brands that increased market share, and they were mainly larger selling brands. Yellow is makes that lost share and they are generally smaller sellers. Blue was increased sales but loss of market share. VW was the only brand to increase but have slightly smaller serving of the pie, so it has a colour on its own.

11	12	13	Brand	Sales	Shr	+/-
2	1	1	Toyota	2,461	12.5%	0%
1	2	2	Skoda	1,783	9.1%	3%
3	3	3	VW	1,708	8.7%	1%
7	6	4	Honda	1,554	7.9%	57%
5	9	5	Renault	1,462	7.4%	59%
6	5	6	Nissan	1,197	6.1%	8%
4	4	7	Peugeot	1,096	5.6%	-3%
14	7	8	Kia	1,080	5.5%	15%
9	8	9	Subaru	1,011	5.1%	10%
10	10	10	Hyundai	807	4.1%	-9%
12	13	11	Citroen	644	3.3%	8%
8	11	12	Ford	598	3.0%	-28%
15	15	13	Dacia	595	3.0%	9%
11	14	14	Opel	427	2.2%	-28%
21	16	15	Chevrolet	402	2.0%	0%
23	22	16	Mercedes	326	1.7%	27%
16	17	17	Volvo	320	1.6%	-19%
19	21	18	Mazda	293	1.5%	11%
22	18	19	Audi	282	1.4%	-19%
20	19	20	BMW	267	1.4%	-11%
17	20	21	Seat	258	1.3%	-3%
13	12	22	Mitsubishi	224	1.1%	-71%
18	23	23	Suzuki	166		-18%
25	24	24	Fiat	155		-3%
26	25	25	Lexus	135		-8%
24	26	26	Chrysler	126		-6%
27	27	27	Land Rover	97		-18%
28	28	28	Porsche	82		34%
			Others	139
			Total	19,695		2%

Data source: Thanks to Maanteeamet.

Estonians love the Toyota Avensis - a good car too