Peugeot Worldwide Car Sales By Model : 2013

208 GTi. You need the excitement in the range...

Everyone knows that Peugeot is doing it tough at the moment. Under-utilised factories in France and a product line up that is confusing to anyone not familiar to the brand. Keeping older models running once replaced doesn't help the perception of clutter. In summary, it seems to be a company falling behind.

That said, the recent injection of funds by the French government and Chinese car maker Dongfeng in return for share in the company is helpful. How that will pan out time will tell, but something had to be done.

In case you wonder how the numbers work, the first digit is the size, the second number is always zero and means Peugeot (or nothing really), while the third is the generation. So the 206 was replaced by the 207, which in turn was superseded by the 208. They all continue to sell though (very French). A second central zero equates to a higher body style.

The 200 range of small cars leads the way, with the 208's sales over a third of a million. The next model up, the 308 nearly made a quarter of a mil sales. After that it falls away. There are too many models not doing enough and there is no quick fix to that.

11	12	13		Sales	Share	+/-
1	1	1	206/7/8	466,316	35.7%	-18%
			206	72,658		-64%
			207	59,219		-60%
			208	334,439		51%
2	2	2	307/8	256,565	19.6%	-11%
			307	15,852		-55%
			308	240,713		-4%
4	5	3	3008	140,642	10.8%	30%
5	3	4	508	89,492	6.8%	-26%
7	6	5	408	83,137	6.4%	4%
-	14	6	2008	74,428	5.7%
-	11	7	301	72,182	5.5%
6	7	8	107	57,685	4.4%	-24%
8	8	9	5008	44,411		-15%
10	9	10	4007/8	9,882	0.8%	-18%
			4007	822		-70%
			4008	9,060		-2%
9	10	11	RCZ	9,249	0.7%	-17%
11	12	12	807	2,788	0.2%	-38%
12	13	13	ION	467	0.0%	-84%
3	4	-	405/7
			Total	1,307,244		-9.3%

Data source: Thanks to PSA.

... as well as the practical.