Denmark Car Sales By Brand : 1985-89

The Opel Kadet was part of the successful GM range at the time

I am unsure why car sales fell so much in in Denmark during the late 1980's but I assume it was because of government intervention in the form of taxes. This would have helped the balance of payments which is something that Denmark always has to wrestle with. If I am correct, then the high taxation of cars worked.

GM Opel led for the period but had its lead slashed as it suffered worse than some of its competitors. Toyota closed in on top spot and in the process passed Ford. For some reason Peugeot managed to do well in this time and Citroën didn't do too badly either. BMW was badly affected but Audi and Mercedes fared much better.

Not having a car industry of its own, there is more acceptance of Japanese brands, although some took hefty sales hits. No European brands in the top four was unusual for a nation in Europe.

Rk	Make	1985	1986	1987	1988	1989
1	Opel	28,268	27,072	17,969	11,943	10,863
2	Toyota	19,759	20,653	14,808	10,172	10,749
3	Ford	21,576	20,313	13,861	10,709	8,628
4	Mazda	14,128	17,281	11,543	9,251	6,719
5	Peugeot	3,143	4,884	5,905	6,743	6,656
6	VW	10,511	12,580	8,239	6,015	5,736
7	Citroën	6,671	8,124	7,804	5,236	4,765
8	Fiat	7,461	8,184	7,060	4,643	4,131
9	Nissan	7,914	9,826	6,371	4,621	3,613
10	Volvo	6,328	6,477	4,429	2,639	2,466
11	Škoda	4,001	3,627	3,067	1,849	2,334
12	Lada	3,617	4,308	3,977	2,658	1,902
13	Mitsubishi	2,768	4,060	2,428	1,477	1,366
14	BMW	3,650	3,510	1,971	1,651	1,333
15	Renault	1,255	853	427	549	1,168
16	Honda	1,863	3,283	2,611	1,619	1,023
17	Audi	916	963	1,308	1,133	979
18	Mercedes	1,132	1,573	1,623	1,201	946
19	Daihatsu	2,816	3,340	2,146	1,283	857
20	Saab	1,774	1,651	1,000	636	848
21	Suzuki	508	325	171	366	304
22	Alfa Romeo	458	529	698	399	197
23	Subaru	307	838	363	364	190
24	Rover	302	308	705	279	170
25	FSO	1,814	1,221	624	206	147
26	Wartburg	1,192	763	782	297	125
27	Seat	682	1,101	1,030	345
28	Yugo	1,738	1,281	838	193
29	Dacia	745	319	139
	Other	177	139	200	126	220
	Total	157,474	169,386	124,097	88,603	78,435

For the next in the series, please click on the dates: 1990-94.