Europe Sales - Brand / Jan-Jun 2016

By Daljit Kalsi Wednesday, 19 April 2017

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Straight up, I would like to say what a fine job ACEA do in collating this data. Of course there is always more the data nut will want, such as a few more brands on the list. However, the main ones are here which amounts to 99.5% of the total.

For Europe (excluding Russia) sales were up 6.5% for June and 9.1% YTD. That is a good showing and close to record numbers. As my data is based on market share movement, it reflects more clearly who is truly gaining in this competitive environment.

VW has its lowest share (11.2%) since 2010 and it was 2008 since VW was below 11%. One brand that is revitalising itself is Renault, seemingly a beneficiary of VW's self inflicted woes. New models in the crossover / SUV segments are helping greatly. It was 2010 that Renault was last listed 2nd. Fiat has moved into the top ten, with the 500X leading the way.

Honda has been a long term loser in this region, but is mounting a comeback in 2016 thanks in part to the new HR-V. Of course no data these days is complete without mentioning the awakening of the Leaping Cat. Jaguar sales are up 103% and it has a 41% market share gain over the full 2015 year. The XE and now the F-Pace are making their mark.

	15	16	Make	2016	%	+/-
	1	1	VW	909,470	11.2%	-8%		10% or
	3	2	Renault	595,316	7.4%	7%		More
	2	3	Ford	565,879	7.0%	-3%
	4	4	Opel	541,155	6.7%	1%		1% to 9%
	5	5	Peugeot	480,740	5.9%	-1%
	6	6	Audi	442,850	5.5%	1%		-9% to 0%
	7	7	BMW	426,300	5.3%	0%
	8	8	Mercedes	425,675	5.3%	1%		10% or
	9	9	Fiat	418,929	5.2%	12%		Less
	10	10	Škoda	350,258	4.3%	0%
	11	11	Toyota	317,132	3.9%	-1%
	13	12	Citroën	310,262	3.8%	-1%
	12	13	Nissan	299,668	3.7%	-6%
	14	14	Hyundai	261,586	3.2%	-2%
	15	15	Kia	229,585	2.8%	5%
	16	16	Dacia	222,828	2.8%	2%
	17	17	Seat	182,053	2.3%	-5%
	18	18	Volvo	149,727	1.9%	-8%
	19	19	Mazda	128,069	1.6%	6%
	20	20	MINI	107,241	1.3%	0%
	21	21	Suzuki	103,226	1.3%	0%
	24	22	Honda	88,242	1.1%	18%
	22	23	Land Rover	85,859	1.1%	7%
	23	24	Mitsubishi	63,771	0.8%	-16%
	25	25	smart	57,487	0.7%	5%
	26	26	Jeep	55,171	0.7%	9%
	29	27	Lancia	40,248	0.5%	15%
	27	28	DS	39,846	0.5%	-7%
	28	29	Porsche	37,826	0.5%	-3%
	30	30	Alfa Romeo	33,044	0.4%	2%
	31	31	Jaguar	32,265	0.4%	41%
	32	32	Lexus	22,874	0.3%	1%
	33	33	Subaru	16,336	0.2%	-27%
			Others	49,952	0.5%
			Total	8,090,870		9.1%

Data source: ACEA.