JLR hasn't always fulfilled my optimistic expectations for 2015 but they are coming home with a wet sail, or finishing strongly if you haven't heard that saying before. We'll now look at each marque for November '15.
Jaguar: 6,000 sales in 11/2014 and 8,000 in 11/2015, up 33%. The XE model constituted 4,000 of those sales or half the November 2015 figure. The UK was up 66% and the rest of Europe 123%. The figures below are from Jan-Nov 2015.
Summary: A record breaking November sales performance for JLR. I would anticipate JLR combined to sell 477,000 vehicles in 2015, up from 144,000 in 2009. That is a massive improvement and testament to how well managed the company is and of the quality of the personnel.
Jaguar: 6,000 sales in 11/2014 and 8,000 in 11/2015, up 33%. The XE model constituted 4,000 of those sales or half the November 2015 figure. The UK was up 66% and the rest of Europe 123%. The figures below are from Jan-Nov 2015.
| Model | 2015 | Share | Region | 2015 | Share | ||
| XF | 33,251 | 44% | Europe | 37,090 | 49% | ||
| XE | 19,669 | 26% | Nth Amer | 14,487 | 19% | ||
| XJ | 11,426 | 15% | China | 12,935 | 17% | ||
| F-Type | 10,767 | 14% | Rest Wld | 11,092 | 15% | ||
| XK | 491 | 1% | Total | 75,604 | |||
| Total | 75,604 |
Land Rover: 30,600 sales in 11/2014 and 38,600 in 11/2015, up 26%. The Defender model increased most as a percentage +26.5% and as the model is being phased out has caused a last minute surge in demand. The Discovery Sport wasn't sold last year so was actually the biggest improver by units. The UK was up 72%, the rest of Europe +62% and North America +74%. .
| Model | 2015 | Share | |||||
| Evoque | 98,305 | 27% | Region | 2015 | Share | ||
| RR Sport | 79,443 | 22% | Europe | 154,987 | 43% | ||
| Disc Sport | 59,453 | 16% | China | 71,928 | 20% | ||
| Range Rover | 54,373 | 15% | Nth America | 68,961 | 19% | ||
| Discovery | 45,937 | 13% | Rest World | 66,032 | 18% | ||
| Defender | 21,128 | 6% | Total | 361,908 | |||
| Freelander | 3,269 | 1% | |||||
| Total | 361,908 |
Summary: A record breaking November sales performance for JLR. I would anticipate JLR combined to sell 477,000 vehicles in 2015, up from 144,000 in 2009. That is a massive improvement and testament to how well managed the company is and of the quality of the personnel.
No comments