Sweden Car Sales By Brand : 1990-94

The 940 came along in 1990 (Photo Volvo)

The Swedish economy went into a decline and car sales were badly affected. Buyers desert showrooms when confidence is undermined by uncertainty, not to mention the effect of job losses. The peak of 344,000 sales in 1988 was reduced by 1993 to just 124,000. Thereafter sales improved again and quite quickly.

In the period below, Volvo increased its share from 20 to 27%, quite an achievement. Some makes crumbled in this difficult time. It seems Japanese brands did worse that European ones.

Brand	1990	1991	1992	1993	1994
Volvo	47,599	37,904	35,803	33,056	42,757
Ford	23,389	18,597	14,842	12,498	19,012
Saab	19,545	18,151	13,888	12,542	17,979
VW	17,560	14,853	12,726	10,668	13,459
Opel	19,323	12,851	9,553	8,243	10,345
Toyota	15,275	13,383	11,387	8,881	8,172
Audi	10,245	10,223	9,174	5,289	7,205
Renault	5,915	4,989	5,061	3,951	6,564
Peugeot	7,998	6,066	3,247	3,008	4,019
Nissan	10,412	10,363	7,187	4,110	3,289
Mercedes	6,067	3,792	2,749	1,839	3,226
Citroën	3,894	3,047	1,611	2,349	3,214
Mitsubishi	9,058	8,734	6,822	5,409	3,011
Mazda	12,509	10,415	8,434	4,033	2,916
BMW	4,233	2,344	2,017	1,768	2,363
Chrysler	787	815	752	837	1,655
Seat			523	755	1,573
Honda	4,897	2,959	2,537	1,388	1,509
Hyundai	107	2,218	1,137	834	1,204
Subaru	1,344	581	622	472	779
Lada	758	615	541	541	512
Suzuki	2,282	1,243	689	548	468
GM US	1,116	1,438	899	531	400
Fiat	2,285	1,026	1,095	312	365
Alfa Romeo	1,280	613	318	128	113
Daihatsu	1,088	491	214	223	66
Jaguar	140	128	54	49	50
Porsche	163	110	114	30	43
Isuzu	362	93	31
Others	310	246	146	142	107
Total	229,941	188,288	154,173	124,434	156,375

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1985-89, 1995-99, 2000-04, 2005-09, and 2010-14.