Car Sales By Brand Chile : 2014

The Chevrolet Captiva at a Chilean country home I assume

After four years of growth, Chile hit a speed bump and fell back to the tune of 10.6%. Chevrolet has lost market share for the last four years, but many of the better sellers are losing ground. There is now a proliferation of makes vying for a bigger slice of the pie. I have therefore colour coded the list below to show US, Asian, European and Chinese brands. It gives us an indication of how it is divided up.

It shows that 1) US brands do well, but there are not many. 2) Japanese and Korean makes are still the big sellers. 3) European marques are not as strong as in many Latin American nations. 4) While there are numerous Chinese car makers here, they scrap amongst themselves for the budget buyer's interest. So while they collectively sell quite well, few make much of an impact.

A Hyundai Elantra being promoted in Chile.

The 14 Japanese and Korean makes take 55.0% of total sales, 3 USA brands 21.6%, Europe's 16 representatives collected 13.7% and China's 17 different car makers got 9.5%. I have even combined a few Chinese makers (hopefully in an accurate way), yet they cannot even manage 1/10 of the sales. So Japan, Korea and the USA are the the main players in Chile. Europe and China are minor contributors.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Chevrolet	40,044	15.6%	-18%
2	2	2	2	2	Hyundai	29,772	11.6%	-6%
3	3	3	3	3	Kia	28,213	11.0%	-2%
5	4	6	4	4	Suzuki	21,405	8.4%	-1%
4	6	5	5	5	Toyota	16,934	6.6%	-13%
6	5	4	6	6	Nissan	13,499	5.3%	-29%
7	8	8	7	7	Mazda	9,698	3.8%	-3%
13	10	9	8	8	Ford	8,746	3.4%	-1%
11	14	13	10	9	Peugeot	6,917	2.7%	-4%
9	9	7	9	10	Chrysler	6,645	2.6%	-18%
10	16	15	14	11	Subaru	5,792	2.3%	14%
17	15	17	16	12	Renault	5,278	2.1%	22%
20	11	12	13	13	Great Wall	4,809	1.9%	-8%
12	13	11	12	14	Chery	4,124	1.6%	-23%
14	17	26	26	15	Mitsubishi	3,723	1.5%	40%
22	25	22	19	17	Mercedes	3,514	1.4%	-5%
18	17	18	17	20	Citroen	3,397	1.3%	-12%
15	12	14	18	16	VW	3,310	1.3%	-12%
16	23	21	24	18	Honda	3,304	1.3%	10%
19	19	19	21	19	BMW	3,272	1.3%	-3%
23	21	20	20	21	Ssangyong	3,128	1.2%	-13%
29	29	29	23	22	Mahindra	2,930	1.1%	-4%
24	20	16	15	23	JAC	2,415	0.9%	-45%
25	22	24	22	24	BYD	2,274	0.9%	-31%
26	24	23	25	25	Geely	2,216	0.9%	-25%
21	26	25	27	26	Audi	2,173	0.8%	-6%
27	27	28	30	29	Volvo	1,867	0.7%	-6%
31	28	27	29	27	Fiat	1,802	0.7%	-17%
36	34	30	28	28	MG	1,751	0.7%	-20%
45	51	43	31	30	Changan	1,680	0.7%	13%
-	43	37	37	32	Brilliance	1,404	0.5%	108%
8	7	10	11	31	Samsung	1,230	0.5%	-80%
37	32	32	33	33	Daihatsu	1,167	0.5%	10%
-	-	39	34	34	Opel	1,120	0.4%	19%
-	40	46	40	35	DFS/DFM	870	0.3%	106%
30	30	31	32	36	Lifan	845	0.3%	-26%
33	33	36	38	38	Land Rover	605	0.2%	-8%
-	38	33	35	37	Haima	577	0.2%	-33%
34	36	38	39	39	MINI	550	0.2%	0%
-	-	53	46	40	FAW	517	0.2%	295%
35	37	41	42	42	Porsche	462	0.2%	19%
38	39	35	41	43	Skoda	398	0.2%	1%
28	31	34	36	41	Zoyte	377	0.1%	-52%
40	41	42	45	46	Alfa Romeo	243	0.1%	29%
-	-	-	-	45	GAC/Gonow	217	0.1%	n/a
-	-	44	44	44	ZNA Dongf	210	0.1%	-5%
32	35	40	43	47	Lexus	207	0.1%	-31%
39	42	45	47	48	Jaguar	86		19%
-	-	-	52	49	Changhe	56		n/a
-	-	-	-	50	DFSK	45		n/a
					Others	342	0.1%
					Total	256,160		-11%

Data source: ANAC.