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The Santa Fe a successful model

Hyundai slips in between Nissan and Honda on my list at number six. The progress the brand has made has been extremely good. Moving on to the next level of challenging the top selling brands will be difficult. One way would be adding a pick up truck to its range. I wager it won't be that long before they, or more likely Kia, enter that important segment.

As for nations where the car maker has plants, Asia accounts for 73.4%, Europe 14.1% and the Americas 12.5%. This is different to other large car producers who have a more global positioning of factories. Being a late arrival at this level will be part of the reason for that. It does need to broaden out in this area. Korea was just over 50% in 2010, so more production is offshore now. China is at a record percentage of the total, while Brazil is a new operation.


11 12 13 Nation Prod Share

1 1 1 Korea 1,626,281 36.0%

2 2 2 China 1,054,691 23.4%

3 3 3 India 633,006 14.0%

4 4 4 USA 399,500 8.8%

5 5 5 Czech Rep 303,460 6.7%

6 6 6 Russia 229,400 5.1%

- 8 7 Brazil 167,346 3.7%

7 7 8 Turkey 102,020 2.3%


Total 4,515,704

Data source: OICA and Hyundai

Stylish but unusual

Hyundai Production Cars/LCVs By Nation : 2013

The Santa Fe a successful model

Hyundai slips in between Nissan and Honda on my list at number six. The progress the brand has made has been extremely good. Moving on to the next level of challenging the top selling brands will be difficult. One way would be adding a pick up truck to its range. I wager it won't be that long before they, or more likely Kia, enter that important segment.

As for nations where the car maker has plants, Asia accounts for 73.4%, Europe 14.1% and the Americas 12.5%. This is different to other large car producers who have a more global positioning of factories. Being a late arrival at this level will be part of the reason for that. It does need to broaden out in this area. Korea was just over 50% in 2010, so more production is offshore now. China is at a record percentage of the total, while Brazil is a new operation.


11 12 13 Nation Prod Share

1 1 1 Korea 1,626,281 36.0%

2 2 2 China 1,054,691 23.4%

3 3 3 India 633,006 14.0%

4 4 4 USA 399,500 8.8%

5 5 5 Czech Rep 303,460 6.7%

6 6 6 Russia 229,400 5.1%

- 8 7 Brazil 167,346 3.7%

7 7 8 Turkey 102,020 2.3%


Total 4,515,704

Data source: OICA and Hyundai

Stylish but unusual

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