Korea Car Sales By Brand : 1990-94

The Korean car market is one heavily protected to assist the economy. Imports are expensive and especially so back in the 1990's. Looking at the chart below, imports in aqua blue shading barely register.
Local: Hyundai was bounding along with no real import competition. GM Daewoo and the reborn Kia were having a real dogfight, while Daweoo Heavy Industries made an appearance with the small Tico model based on the Suzuki Alto. Asia also turned up making SUVs.
Imports: Their limited presence was now getting a little stronger. Premium brands were not that popular at this stage. A big jump in units sold occurred in 1994. The Korean authorities were working hard to stifle car imports however.

90	91	92	93	94		1990	1991	1992	1993	1994
1	1	1	1	1	Hyundai	332,552	390,402	433,238	480,567	564,390
3	3	3	3	2	GM Daewoo	131,315	138,481	135,319	199,751	284,796
2	2	2	2	3	Kia	140,371	187,935	225,998	281,364	254,886
-	4	4	4	4	Daewoo Hvy	-	31,783	59,522	51,865	43,166
4	5	5	5	5	Ssangyong	18,345	19,438	16,231	15,816	33,635
5	6	6	6	6	Asia	3,543	4,509	5,964	8,125	2,692
6	7	7	7	7	Ford	1,607	864	851	741	1,114
-	-	12	8	8	Chrysler	-	-	108	686	683
11	8	8	9	9	Volvo	77	251	223	144	520
7	9	9	10	10	Mercedes	224	200	184	91	506
9	11	10	12	11	Peugeot	83	96	123	76	256
8	10	11	11	12	BMW	123	102	122	79	215
16	16	15	13	13	Saab	8	18	33	39	211
14	15	16	16	14	Audi	29	22	31	19	145
-	-	-	19	15	Cadillac	-	-	-	13	102
12	14	17	15	16	VW	37	25	23	28	49
-	-	18	20	17	Jaguar			10	6	20
10	12	14	14	18	Fiat	79	83	54	29	14
-	-	-	-	19	Citroen	-	-	-	-	14
-	-	-	18	20	Land Rover	-	-	-	18	11
13	13	13	17	21	Honda	31	64	55	18	4
-	-	-	-	22	Porsche	-	-	-	-	1
15	17	-	-	-	Renault	27	11	-	-	-
					Total Import	2,325	1,736	1,817	1,987	3,865
					Total	628,451	774,284	878,089	1,039,475	1,187,430

Data thanks to KAMA and KAIDA.

Pretty bland you would have to say. Transport at its most basic