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Showing posts with label Brand - LR By Nation. Show all posts
Showing posts with label Brand - LR By Nation. Show all posts
This is the first of three installments, tracking LR sales in the USA.
Despite the fact that Land Rovers have been around since 1948 and Range Rovers from 1970, LR only made it to the States in 1987. Initially sales were only the Range Rover, the Defender arriving in 1993 and the Discovery model in 1994. Below are sales for those years by model:

Year R Rover Defend
1987 2,600 -
1988 3,400 -
1989 4,800 -
1990 4,600 -
1991 3,300 -
1992 3,900 -
1993 4,600 300



Year Total Disco R Rov Defend
1994 12,000 6,500 4,050 1,450
1995 19,800 11,600 6,650 1,550
1996 23,200 15,500 7,100 600
1997 23,800 14,700 6,600 2,500
1998 21,400 14,200 7,100 100
1999 29,400 21,900 7,500 -
2000 27,100 20,800 6,300 -

The Defender only lasted until 1998, when new safety rules forced it out of the US market. As for the Discovery, it became the largest seeing model from introduction for the remainder of the sales period above.

For other similar articles, simply click on the dates: 
2001-2012 Summary & 2001-2015 (update).

Pic: Range Rover - http://ucapusa.com
Discovery - www.automobilemag.com

L Rover - 25 Years In the USA: 1987-00 (Part 1)

This is Part 2 of a three part series covering LR USA.

After the demise of the Defender in the US, the brand soldiered on with just two models until 2001, when the Freelander debuted. It was never that popular in the US, and the name was changed to the LR2 in 2007.

The Discovery became the LR3 in 2004 and in 2009 the LR4.

Year Total Discovery R Rover Freelander
2001 27,200 20,100 5,800 1,300
2002 41,000 17,400 8,600 15,000
2003 39,000 17,400 12,100 9,500
2004 35,500 16,500 13,600 5,400


In 2005, the RR Sport joined the range it was an instant success. It quickly became the best selling model of the range and has stayed so since.

Year Total RR Sp R Rover Disco Freel Evoq
2005 46,200 10,500 13,400 20,200 2,100 -
2006 47,800 18,800 12,000 16,900 100 -
2007 49,500 17,000 12,300 11,000 9,200 -
2008 29,200 11,700 8,100 3,900 5,500 -
2009 26,300 11,400 7,300 3,200 4,400 -
2010 31,900 12,400 8,700 7,100 3,700 -
2011 38,100 15,300 9,800 8,000 2,800 2,200


You can see the effect of the enonomic downturn in 2008. LR maintained market share and has increased it since.
In the short time the Evoque was sold during 2011 in the US, it already made a mark on the chart. In 2012, for the first two months below, the Evoque was already second among the models.

YearTotalRR SpEvoqR RovDiscoFreel
20126,4502,2001,4001,2001,150500

For other similar articles, simply click on the dates: 
1987-2000, Summary & 2001-2015 (update).


Pics: Wikipedia

L Rover - 25 Years In The USA: 2001-12 (Part 2)

mmary (Part 3)


When Land Rover came to the US, sales were modest. That was to be expected as the Range Rover model that was the entire range was trailblazing the luxury SUV category. With that segment gaining popularity and new models being added, the marque accelerated in the mid 90's. Today Land Rover has a strong following in the country, and the US is a very important market for it.
Below is a summary of sales for each model and the total figure, the average sales per year and the number of years is in brackets (in the case of the Evoque, months).

Disco 248,200 (13,8 – 18y)
R Rover 185,300 (7,4 – 25y)
RR Sp 99,100 (14,2 – 7y)
Freelan 59,600 (6,0 – 10y)
Defendr 6,600 (1,3 – 5y)
Evoque 3,600 (9,1 – 4mth)
Total 602,000 (24,1 – 25y)


LR just passed the 600k milestone in 25 years, so a fine result. The Evoque for now will add to the success and later the new Defender. The RR Sport however, looks set to continue being a top seller in the range.
For other similar articles, simply click on the dates: 
1987-2000, 2001-2012 & 2001-2015 (update).

L Rover - 25 Years In The USA: Summary (Part 3)


For a small country such as Switzerland, Land Rover does quite well. As to which was the most popular model, that swapped around somewhat until the RR Sport arrived, and it was an instant hit. Now the Evoque has turned up and it is even more so. It lifted sales to another level in 2012. Total sales were consistent from 1999 to 2011, but the Evoque has been the difference in those last few years. The Discovery Sport will take that role over in 2016.

The colours in the 'Total' column correspond to the volume. Each thousand is a different colour.

YrEvoqueRR SpDis SpR RovDiscoFreelDefendCommTotal
99---5802501,160380102,380
00---5202001,140480102,350
01---300190900450301,870
02---550150630450301,810
03---500120430390401,480
04---360120420440101,350
05---590280190340601,460
06-660-150240120280601,510
07-840-200260530290402,160
08-680-120180380330501,740
09-460-120150250250401,270
10-790-120200220160701,560
11440670-160280200402102,000
122,430750-140310130102704,040
131,860720-510220140-3203,770
141,6501,150-36026060-3303,810
151,4301,07065037027010-9704,770
Tot7,8107,7906505,6503,6806,9104,2902,55039,330

The "Comm' last column refers to commercial vehicles of which I do have a model breakdown. I'm picking the Defender would be most of those, especially since 2011.

This is an update of an older article.

Land Rover Sales Swiss By Model 1999-15


Back in the year 2000, just 500 Land Rovers were sold and 2001 was even lower. Things changed after that as stellar growth ensued. In 2006, the 5,000 barrier was broken, 2007 the 10,000 point passed and 2008, 20,000. What an amazing improvement! Of course the economy was booming and LR was a major beneficiary.

The 2009 downturn caused sales to fall to less than half in a year, but the recovery was soon on again. However, more recent political events have caused another drop in 2015. This one will be longer in duration. So what do Russians prefer in Land Rovers?

The best selling model over this time is the Freelander with over 40,000 sold but has now been retired. The Discovery came next with 33,400 and is currently 5th most popular. The Range Rover is the best selling model now and the least affected by the current downturn. 30,000 sales were passed in 2015 for this 16 year period. The Range Rover Sport is relatively new but already reaching 22,600 sales shows its popularity. The Defender has been a solid performer and got close to 5,000 sales from the year 2000. Finally the Discovery Sport arrived during 2015 so hard to say much about how it will go.


YrR RovEvoqueRR SpDis SpDiscoFreelDefendTotal

00100-
-16022040520

0180-
-13014060410

02240-
-26027070840

03570-
-5203601301,580

04810-
-7606801902,440

05910-470-1,6208302504,080

061,580-1,220-2,7205002806,300

072,230-2,220-4,3403,22062012,630

082,700-3,380-4,8708,57091020,430

091,510-1,380-2,6403,3504009,280

101,790-1,540-2,3503,9403509,970

112,5501,1201,920-2,9204,39028013,180

122,2106,5902,260-2,8904,74035019,040

134,8805,2702,600-2,8505,08035021,030

144,5604,3103,660-2,8905,39034021,150

154,2501,9801,9601,6301,48019012011,610

Tot30,97019,27022,6101,63033,40041,8704,740154,490

I have highlighted the best selling model for each year in yellow. 2008 was an amazing year, but with the market crash of 2009, sales slumped. Since then, rebuilding has taken place to the point that it is almost back to '08, albeit with an extra model. Recent growth has been accelerating but I think that may well slow now as the market evens off in growth. The new Range Rover should go well this year, if enough stock is available.

There is no question Russia is an important market for Land Rover, and the local importer has done well in promoting the marque. Perhaps Maria Sharapova helped too. It is also good to see the openness that allows us to see in detail LR's progress.

Land Rover Sales Russia By Model: 2000-2015

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