Denmark Car/LCV Sales - Brand / 2016

By Daljit Kalsi Tuesday, 18 April 2017

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VW is on the UP! in Denmark

To be able to afford a car in Denmark, you need to own a bank. It must be among the most expensive countries in the world to buy a car. Still, the Danes aren't exactly poor so they bite the bullet and pay up if they want a car. Sales were up 8.2% in 2016, and this was the seventh consecutive year of increase. 127,600 cars and light commercial vehicles were sold in 2010 and now it has reached nearly 260,000! So plenty of people are taking the plunge.

VW continued being the top brand, something it has held since 2011. It also grew much faster than the market so clearly Danes were not concerned about dieselgate. Renault, Opel, Mercedes Benz and Audi also had a good year. Tesla had a shocker (no pun intended), due I believe to an incentive the previous year. Further down, Jaguar and Chrysler (Jeep) did extremely well. 

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	VW	31,832	12.3%	19%
	2	4	3	2	2	Peugeot	24,476	9.4%	7%
	4	2	2	3	3	Ford	21,496	8.3%	6%
	7	6	5	5	4	Renault	19,225	7.4%	18%
	3	3	4	4	5	Toyota	18,400	7.1%	10%
	8	10	10	8	6	Opel	16,759	6.5%	32%
	5	7	6	6	7	Citroën	14,573	5.6%	-6%
	11	5	7	7	8	Škoda	13,652	5.3%	2%
	14	13	12	10	9	Mercedes	12,725	4.9%	29%
	6	8	8	9	10	Kia	11,144	4.3%	0%
	10	9	9	11	11	Hyundai	10,266	4.0%	7%
	16	14	13	14	12	Audi	8,826	3.4%	19%
	12	15	14	13	13	Suzuki	8,741	3.4%	8%
	15	12	11	12	14	Nissan	8,680	3.3%	-6%
	18	18	17	15	15	BMW	5,789	2.2%	6%
	17	16	16	19	16	Seat	5,450	2.1%	16%
	19	19	18	17	17	Mazda	5,310	2.0%	8%
	9	11	15	16	18	Fiat	4,699	1.8%	-9%
	-	24	19	20	19	Dacia	4,692	1.8%	36%
	21	20	22	22	20	Volvo	2,990	1.2%	20%
	20	21	23	23	21	Honda	2,834	1.1%	20%
	24	28	21	18	22	Mitsubishi	2,683	1.0%	-45%
	23	23	24	24	23	Iveco	1,129	0.4%	16%
	22	22	25	25	24	DS	677	0.3%	-1%
	26	25	26	26	25	MINI	675	0.3%	9%
	27	31	28	27	26	smart	339	0.1%	-7%
	29	27	29	28	27	Subaru	268	0.1%	-4%
	31	33	33	31	28	Jaguar	243	0.1%	77%
	37	30	27	21	29	Tesla	177	0.1%	-94%
	40	40	34	33	30	Chrysler	162	0.1%	119%
	25	26	30	29	31	Alfa Romeo	145	0.1%	-22%
	32	32	32	32	32	Porsche	141	0.1%	86%
	28	29	31	30	33	Land Rover	127		-9%
	-	-	41	34	34	Isuzu	72		44%
	33	40	40	40	35	Garia	68		278%
	-	-	-	-	36	Ssangyong	30		n/a
	42	38	39	37	37	CF Moto	28		22%
	35	35	35	35	38	Standard	27		-21%
	39	36	38	36	39	Adria	19		-27%
	-	40	35	39	40	Cectek	10		-50%
	36	40	41	41	40	Ferrari	10		233%
	41	45	-	38	42	GM US	5		-76%
	42	39	43	42	43	Aston Martin	3		50%
	34	44	-	42	44	Saab	1		-50%
	30	34	43	44	44	Lexus	1		0%
						Others	185	0.1%
						Total	259,784		8%

Picture source: Netcarshow.
Data source: Bilimp.
Text source: RayCee.