Ford UK Sales By Model : 2005-15

The Kuga is selling well in the UK

In the final in the series, Ford has stopped the slide in market share (now 13%). This revolves around the Fiesta, which in 2015 accounted for 40% of all Ford cars sold in the UK. 84,000 to 133,000 were sold in 2015. The Focus fell from 36 to 25% of total Ford cars and 124,000 to 84,000 sales. The mirror image between these in change of fortunes is remarkably close.

The Kuga now has established itself as a popular model in the range. The Mondeo has fallen from 17 to 6% of Ford cars, quite a drop. Ford sell eleven models categorised as passenger cars so the 'Others' figure has increased. In 1965, sales were based on four models. We want more variety and many more segments exist today.

Ford seems likely to reain the best selling brand in the UK for the foreseeable future. It doesn't take the same market share as it once did and no brand ever will, again. Those days are over. Much more choice will guarantee that.

Yr	Fiesta		Focus		Kuga		Mondeo		C-Max		Other		Total
05	84	24	124	36			58	17	21	6	61	18	348	14
06	104	30	119	35			48	14	19	5	55	16	344	15
07	103	29	118	34			48	14	20	6	60	17	349	15
08	95	29	102	31	4	1	44	14	22	7	56	17	323	15
09	117	37	94	30	10	3	34	11	9	3	52	16	316	16
10	103	37	78	28	12	4	30	11	8	3	50	18	280	14
11	96	36	82	31	11	4	20	8	19	7	38	14	266	14
12	109	39	83	29	11	4	22	8	17	7	41	15	282	14
13	122	39	87	28	14	4	16	5	20	6	51	16	311	14
14	131	40	85	26	24	7	14	4	18	6	53	16	327	13
15	133	40	84	25	33	10	20	6	16	5	48	14	335	13

Data source: SMMT.

For the first in the series: 1965-74.