Ford UK Sales By Model : 1995-2004

The Ford Ka was reasonably successful in the UK

Ford was losing it's vice like grip on the UK market. One source said it was due to pulling back on less profitable sales and fleet buyers being less likely to buy from a few models, with a more liberal attitude to choice becoming the norm. Whatever the reasons, Ford was shedding market share at a consistent rate.

Below sales are in thousands, so add three zeros. The smaller number to the right of each model column is share of the Ford total. The one exception is under 'Total', where the figure shows the share of total UK sales. Ford went down between 1995 to 1994 from 21% to 14%.

The Focus, Fiesta and Mondeo were dropping while new models such as the Ka and C-Max were not selling in sufficient volumes to make up the difference. Consumers were widening in their tastes and premium marques were growing. However, the only other brand near Ford was GM Vauxhall which was managing to hold on to its share of the market.

Yr	Escort		Fiesta		Mondeo		Ka		C-Max		Other		Total
	Focus
95	130	32	138	34	118	29					25	6	411	21
96	129	32	140	35	101	25					28	7	397	20
97	114	29	119	30	107	27	29	7			27	7	396	18
98	114	28	116	29	100	25	37	9			38	9	404	18
99	135	35	100	26	77	20	43	11			33	9	388	18
00	127	38	92	25	69	19	47	13			24	6	374	17
01	140	35	98	24	87	21	54	13			26	6	404	16
02	151	38	94	23	72	18	63	16	3	1	21	5	401	16
03	132	35	96	25	60	16	58	15	23	6	10	3	379	15
04	110	30	89	24	60	16	52	14	31	8	9	3	367	14

Data source: SMMT.

For the following article: 2005-15.

For the first in the series: 1965-74.