Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.
First taking the BAM brands out of the equation, how are things shaping up in Germany? From 2010 to 2016, sales were up 790%. Now individually: Infiniti +435%, JLR +223 (LR +246% Jag +175%) Porsche 85%, Volvo +55%, Cadillac 32%, Lexus +20%. Alfa Romeo was the only one going down with a -50%.
Summary: Infiniti, Land Rover and Jaguar grew the most. Overall, a positive situation for marques trying to make headway against a strong local trio.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 22%, due to the BAM brands increasing 17%. The 'Others' took a meagre 7.5% in 2010 but pushed against a strong current since to get to 11% in 2016. The BAM marques took a massive 89% of all premium sales in 2016.
Summary: The BAM trio have an enormous share of sales in this area of the market. The only good news for the others is that they are making a little progress. The three BAM marques didn't change planes from 2010 although Audi did pass BMW as a stand alone brand. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.
Data source: KBA.
Text source: RayCee.
First taking the BAM brands out of the equation, how are things shaping up in Germany? From 2010 to 2016, sales were up 790%. Now individually: Infiniti +435%, JLR +223 (LR +246% Jag +175%) Porsche 85%, Volvo +55%, Cadillac 32%, Lexus +20%. Alfa Romeo was the only one going down with a -50%.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 112,790 | 95,212 | 81,840 | 71,002 | 78,942 | 76,718 | 63,122 |
| Volvo | 39,923 | 36,120 | 31,919 | 27,517 | 32,750 | 33,888 | 25,795 |
| JLR | 31,492 | 23,203 | 18,908 | 16,585 | 14,310 | 9,768 | 9,746 |
| Land Rover | 22,779 | 18,216 | 14,679 | 12,425 | 11,113 | 6,674 | 6,580 |
| Jaguar | 8,713 | 4,987 | 4,229 | 4,160 | 3,197 | 3,094 | 3,166 |
| Porsche | 30,203 | 28,543 | 24,365 | 20,799 | 20,516 | 18,690 | 16,257 |
| Alfa Romeo | 4,293 | 2,800 | 3,391 | 3,625 | 7,502 | 10,480 | 8,621 |
| Lexus | 2,456 | 1,682 | 1,328 | 1,653 | 2,841 | 2,734 | 2,051 |
| Infiniti | 2,197 | 1,057 | 1,015 | 685 | 874 | 1,051 | 411 |
| Tesla | 1,908 | 1,582 | 817 | - | - | - | - |
| Cadillac | 318 | 225 | 97 | 138 | 149 | 107 | 241 |
Summary: Infiniti, Land Rover and Jaguar grew the most. Overall, a positive situation for marques trying to make headway against a strong local trio.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 22%, due to the BAM brands increasing 17%. The 'Others' took a meagre 7.5% in 2010 but pushed against a strong current since to get to 11% in 2016. The BAM marques took a massive 89% of all premium sales in 2016.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 1,019,786 | 939,421 | 885,301 | 866,405 | 913,024 | 910,516 | 837,966 |
| Mercedes | 311,286 | 286,883 | 272,566 | 277,373 | 283,006 | 285,651 | 281,243 |
| BMW Group | 306,093 | 288,279 | 271,436 | 266,078 | 284,494 | 297,439 | 266,729 |
| BMW | 262,083 | 248,565 | 238,253 | 231,815 | 248,192 | 257,094 | 235,252 |
| Mini | 44,010 | 39,714 | 33,183 | 34,263 | 36,302 | 40,345 | 31,477 |
| Audi | 289,617 | 269,047 | 259,459 | 251,952 | 266,582 | 250,708 | 226,872 |
| Others | 112,790 | 95,212 | 81,840 | 71,002 | 78,942 | 76,718 | 63,122 |
Summary: The BAM trio have an enormous share of sales in this area of the market. The only good news for the others is that they are making a little progress. The three BAM marques didn't change planes from 2010 although Audi did pass BMW as a stand alone brand. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.
Data source: KBA.
Text source: RayCee.
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