After many years of providing OICA with a breakdown of production by
nation, this year, the data does not differentiate between Peugeot
and Citroën. All my historical data separates the two, so of no use.
Hopefully PSA has simply taken a hiatus from providing data for each. So
what I did was look at total production by make, broken down in to
domestic and overseas.
Data source: CCFA.
| |
France | +/- | Abroad | +/- | Total | +/- |
| Peugeot | 527,418 | -14.9% | 1,024,998 | -2.2% | 1,552,416 | -6.9% |
| Citroën | 392,478 | -20.6% | 869,412 | 16.0% | 1,261,890 | 1.4% |
Data source: CCFA.
Peugeot: Comparing 2013 with 2012, total volume was down 6.9%,
with local production -14.9%. The main reason I could make out was older
models such as the 206 and 207 winding down, and increase for the 208
not fully compensating. Also the 405 ended it's eternal run. In 2011,
Peugeot was the 11th largest car brand, but in two years it has fallen
to 16th.
 |
| Peugeot has joined the small SUV segment with the 2008 |
Citroen: For the 2012 /13 period, total volume was up 1.4%,
despite a very depressed domestic output. The C4/C4 Picasso did well and
kept the brand in plus territory. Citroën also has a solid presence in
China which helps. Citroën was 16th for global production in 2011, but
is 18th now, with Mitsubishi breathing down its neck.
 |
| The C4 Picasso was Citroën's best seller in 2013 |
Summary: The combined brands under PSA have been consolidating as
the company tries to win back sales. In such a competitive industry
that won't be easy. Both marques going head to head for much the same
customer isn't helpful either.
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