Portugal Car/LCV Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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Sales increased 15.7%, the fourth consecutive year to go in that direction and the best year since 2010.   Renault has been the best selling brand since 1998, surely one of the longer running #1's. It was also the most market share it has taken since 2005.

VW had a year to forget, despite a slight gain in sales. With Audi and Škoda not doing well either, maybe there were repercussions for its illegality in Portugal. Either that or just one of those poor years for each brand. Jaguar had a year to forget too(OK, I jest).

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	Renault	33,312	13.8%	25%
	3	2	2	2	2	Peugeot	25,482	10.5%	17%
	2	3	3	3	3	VW	19,125	7.9%	1%
	7	5	4	4	4	Mercedes	16,872	7.0%	13%
	5	6	5	6	5	Citroën	15,433	6.4%	24%
	6	7	6	5	6	BMW	14,261	5.9%	11%
	4	4	7	7	7	Opel	13,719	5.7%	15%
	8	8	9	10	8	Fiat	12,997	5.4%	29%
	12	12	11	8	9	Nissan	12,245	5.1%	11%
	10	11	12	9	10	Ford	10,865	4.5%	3%
	11	10	8	11	11	Toyota	9,866	4.1%	4%
	9	9	10	12	12	Audi	9,503	3.9%	1%
	13	13	13	13	13	Seat	8,426	3.5%	17%
	22	16	14	14	14	Dacia	5,789	2.4%	18%
	16	19	16	15	15	Kia	4,965	2.0%	35%
	15	15	15	16	16	Volvo	4,363	1.8%	22%
	19	20	18	18	17	Mitsubishi	3,446	1.4%	33%
	18	21	21	19	18	smart	3,034	1.3%	17%
	17	17	17	17	19	Škoda	2,879	1.2%	-7%
	21	23	22	22	20	Hyundai	2,651	1.1%	67%
	26	25	23	23	21	Mazda	2,615	1.1%	78%
	23	22	20	20	22	MINI	2,601	1.1%	24%
	20	18	19	21	23	Honda	2,266	0.9%	39%
	25	27	25	24	24	Land Rover	949	0.4%	22%
	28	28	27	25	25	Iveco	928	0.4%	28%
	24	24	24	27	26	Alfa Romeo	715	0.3%	18%
	-	-	26	26	27	DS	706	0.3%	8%
	33	31	33	29	28	Jaguar	632	0.3%	104%
	31	30	32	30	29	Isuzu	483	0.2%	60%
	34	32	31	28	30	Lexus	372	0.2%	10%
	32	34	35	32	31	Suzuki	254	0.1%	65%
	30	33	34	31	32	Chrysler	220	0.1%	-11%
	29	29	29	33	33	Porsche	132	0.1%	15%
	-	-	37	35	34	Maserati	43	0.0%	43%
	27	26	28	34	35	Lancia	35	0.0%	-56%
	36	36	36	36	36	Ferrari	17	0.0%	-11%
	37	35	38	38	37	Aston Martin	7	0.0%	17%
	40	-	-	41	38	Lotus	5	0.0%	150%
	37	37	39	37	39	Bentley	4	0.0%	-50%
	40	39	40	39	40	Lamborghini	2	0.0%	-50%
						Others	0	0.0%
						Total	242,219		16%

Picture source: Renault Portugal.
Data source: ACAP.
Text source: RayCee.