South East England Car Sales By Brand : 2015

By Daljit Kalsi Saturday, 22 April 2017

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This is the most populous of all the regions in England, with over 8.6 million. or 16.3% of the England total. Population density is 452 people per square kilometer (England 406). Medium earnings are the second highest in England at £28,600 (average £27,500). The relative affluence means it takes nearly 23.5% of sales, a fair amount over its population percentage.

The BMW MINI is built in the region, just north of London at Oxford, Oxfordshire. To the south there is also Mclaren and Rolls Royce factories, neither feature on the list below.

Winners: VW was the best selling brand here (the only region in England where it is) and with an increased share at that. Ford did well too but made no ground on the leader and its share is still below the national average. Audi took an 8.3% share (6.3% nationally) while Mercedes secured 8.0% (5.5%). Toyota 4.8% (3.7%) and 6th (9th) with Hyundai claiming 4.8% (3.3%).

Losers: Vauxhall only claimed 8.9% (10.2%) and BMW 4.5% (6.4%) and 7th (4th). Peugeot 2.9% (4.0%) Citroën 2.3% (3.0%) and Suzuki .08% (1.3%) also did poorly.

Further down, Mitsubishi, smart and Jeep had big increases.

	14	15	Make	2015	%	+/-
	2	1	Volkswagen	60,617	11.3	7%		+20 or more
	3	2	Ford	54,766	10.2	7%
	1	3	Vauxhall	47,942	8.9	-18%		0 to +19
	4	4	Audi	44,508	8.3	-5%
	5	5	Mercedes	42,687	8.0	1%		-1 to -19
	6	6	Toyota	25,732	4.8	-6%
	8	7	Hyundai	25,678	4.8	21%		-20 or less
	7	8	BMW	24,009	4.5	-7%
	9	9	Nissan	22,069	4.1	13%
	10	10	Škoda	20,040	3.7	8%
	13	11	Land Rover	16,192	3.0	13%
	11	12	Peugeot	15,617	2.9	-14%
	12	13	Seat	14,158	2.6	-15%
	15	14	Kia	13,286	2.5	0%
	14	15	Citroën	12,097	2.3	-14%
	19	16	Fiat	11,538	2.2	17%
	16	17	Renault	11,242	2.1	-7%
	18	18	MINI	10,562	2.0	4%
	17	19	Honda	9,472	1.8	-16%
	20	20	Volvo	9,247	1.7	0%
	21	21	Mazda	8,260	1.5	22%
	22	22	Jaguar	5,645	1.1	-3%
	23	23	Suzuki	4,465	0.8	-16%
	24	24	Lexus	4,265	0.8	2%
	27	25	Mitsubishi	3,615	0.7	73%
	26	26	Porsche	3,046	0.6	22%
	25	27	Dacia	2,960	0.6	-22%
	29	28	Jeep	2,857	0.5	124%
	30	29	smart	1,826	0.3	103%
		30	DS	1,097	0.2	n/a
			Others	6,375	1.2
			Total	535,870

Data source: DTI.