Car/LCV Sales By Brand South Africa : 2014

Datsuns are 'Go' in the RSA

I recall someone felt I should combine car and light commercial vehicle sales for the RSA, so this year I did. Doing so creates a different feel to it. The last three years sales have been consistent, around the 600,000 mark. A few brands under the AMH importer are educated estimates, so Hyundai, Kia, Daihatsu, Chery, Proton and Foton are close but not exact. GM includes Opel sales, which are not that high. Chevrolet is the main contributor to the GM total.

Camoflage colour excellent as it doesn't upset the wildebeest

By including LCVs, Toyota becomes the strongest make, deposing VW who rely more on cars. Premium car marques get pushed down the list too. It wasn't a good year for most of them either. Ford and Renault both had a good year though, selling some low cost models within the brand. It has worked and those models are doing well. Nissan have taken a different tack, introducing a new brand to do that for them, Datsun. In a few months of selling it is already at 26th.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Toyota	122,346	20.1%	0%
2	2	2	2	2	VW	88,269	14.5%	-3%
6	5	6	3	3	Ford	70,862	11.7%	21%
5	6	5	5	4	Nissan	44,439	7.3%	-5%
3	4	4	4	5	Hyundai	42,611	7.0%	-14%
4	3	3	6	6	GM	42,084	6.9%	-5%
7	7	9	8	7	Mercedes	29,300	4.8%	23%
8	8	8	7	8	BMW	24,521	4.0%	-1%
13	12	12	13	9	Renault	18,795	3.1%	52%
10	10	10	10	10	Audi	18,375	3.0%	-5%
9	9	7	9	11	Kia	17,878	2.9%	-23%
12	11	11	11	12	Isuzu	15,490	2.5%	8%
14	14	14	12	13	Honda	10,169	1.7%	-21%
15	15	13	14	14	Chrysler	8,642	1.4%	-5%
16	18	18	19	15	Suzuki	6,402	1.1%	32%
17	17	16	15	16	Land Rover	6,269	1.0%	-16%
11	13	17	18	17	Mazda	4,937	0.8%	-13%
20	20	23	20	18	Mitsubishi	4,644	0.8%	3%
-	16	15	17	19	Great Wall	3,647	0.6%	-39%
26	28	21	23	20	Mahindra	3,532	0.6%	-5%
21	21	24	25	21	Volvo	2,867	0.5%	0%
23	23	20	21	22	Fiat	2,633	0.4%	-39%
19	22	19	16	23	Tata	2,583	0.4%	-59%
24	24	22	22	24	Peugeot	2,261	0.4%	-41%
25	25	25	24	25	MINI	2,143	0.4%	-26%
-	-	-	-	26	Datsun	1,573	0.3%	new
18	19	27	29	27	Daihatsu	1,561	0.3%	-8%
29	30	30	32	28	Lexus	1,344	0.2%	36%
28	29	33	30	29	Subaru	1,263	0.2%	10%
22	26	28	27	30	Chery	1,250	0.2%	-39%
31	31	29	26	31	Porsche	1,146	0.2%	-53%
32	35	32	31	32	Jaguar	954	0.2%	-12%
27	27	26	28	33	Citroen	886	0.1%	-50%
35	33	34	33	34	Foton	870	0.1%	36%
-	-	-	34	35	JMC	513	0.1%	6%
-	-	37	37	36	Infiniti	371	0.1%	91%
34	32	31	35	37	Alfa Romeo	299		-33%
37	-	39	36	38	Ssangyong	135		-49%
33	36	35	38	39	Proton	100		-46%
?	?	?	39	40	Ferrari	82		-19%
38	37	38	40	41	smart	52		-46%
39	38	41	41	42	Maserati	26		-49%
					Total	608,124		-2%

Data source: A big thanks to nice folk at Naamsa.