Switzerland / Austria Mainstream Brand Comparison 2014

Subaru right at home in Switzerland

Sales between Austria and Switzerland were even in 2014, a ration of 1:1.01 to Austria. Switzerland is yellow and Austria blue when differentiating where brands are most popular.

The first larger brand that strongly favours Switzerland is Subaru, followed by Jeep and Honda. Both Kia and Hyundai are the most popular in Austria, as is Dacia. Ford and Opel too find more buyers there. So there are some consistent preferences, but there is no clear pattern that I can pick.

Brand	Austria	Switzerl	Ratio
Ssangyong	41	569	0.07
GM US	13	155	0.08
Subaru	744	6,277	0.12
Jeep	1,313	3,710	0.35
Honda	1,753	4,501	0.39
Chevrolet	1,055	2,072	0.51
Suzuki	4,488	8,515	0.53
Toyota	7,055	11,275	0.63
Citroën	7,789	11,268	0.69
Lancia	575	795	0.72
smart	1,219	1,681	0.73
Nissan	6,341	7,166	0.88
Peugeot	10,438	11,423	0.91
Mitsubishi	3,495	3,565	0.98
Škoda	20,713	19,517	1.06
Fiat	9,856	9,029	1.09
Mazda	9,426	7,591	1.24
VW	54,926	40,146	1.37
Renault	16,191	11,747	1.38
Ford	18,876	12,949	1.46
Seat	13,914	9,378	1.48
Lada	46	31	1.48
Opel	21,194	13,384	1.58
Dacia	7,967	4,784	1.67
Kia	8,552	4,886	1.75
Hyundai	19,862	11,001	1.81

Data source: Auto-schweiz and Statistik Austria.

Hyundai is much more to Austrian tastes