Sweden Car Sales By Brand : 1975-79

The DAF 66 that became the Volvo 66

Sales peaked in 1976, then retrenched markedly afterwards due to oil crises and internal economic issues. As it turned out Volvo weathered this time well on the sales chart, while Saab and VW didn't. Mazda was leading the Japanese offensive and was 6th best selling brand by 1979. Of the larger selling makes, only Japanese ones grew in this difficult time...and Lada.

BLMC was about finished by decade's end, and a sales flurry by Rootes (Hillman) was soon over. DAF was taken over by Volvo in 1975 and that brand was soon phased out, perhaps a reason why Volvo sales held up so well.

Brand	1975	1976	1977	1978	1979
Volvo	58,139	75,425	55,681	49,831	55,780
Saab	44,250	39,520	29,667	27,427	29,838
Ford	25,330	31,894	26,060	22,043	22,813
Opel/Vauxhall	25,006	31,149	22,195	17,969	22,141
VW	31,930	28,985	22,755	17,316	19,741
Mazda	6,071	7,644	8,073	6,641	8,563
Fiat	14,055	13,441	7,986	7,102	7,162
Mercedes	13,613	13,749	9,342	6,009	6,671
Renault	8,186	9,412	7,864	6,968	6,146
Toyota	7,484	9,008	8,098	6,427	5,389
Audi	8,189	7,108	7,565	3,639	4,646
Datsun	3,525	5,479	4,819	3,171	4,501
Peugeot	7,379	6,527	6,047	5,078	4,328
BMW	5,930	5,525	4,285	3,143	3,332
Lada	1,521	2,256	2,782	3,563	3,016
Honda	1,557	3,451	3,864	3,248	2,997
Simca	3,218	7,907	4,518	4,496	2,588
Citroën	4,515	4,026	3,279	2,194	2,119
Lancia	236	162	265	494	944
Alfa Romeo	2,429	2,159	1,284	1,235	851
GM US	976	1,556	773	444	560
BLMC	2,980	2,544	1,540	838	372
Škoda	682	616	400	567	297
Chrysler	376	333	441	439	84
Autobianchi	2	951	1,305	396	13
Rootes	378	526	275	52
DAF	7,075	1,175	7
Others	296	352	204	144	433
Total	285,328	312,880	241,374	200,874	215,325

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.