Jaguar sales were modest in 2011, but they were profitable. Much of its recent history has featured red ink, so that itself is an achievement. Think of what an SUV would have done for the brand. Jaguar is a case of missed opportunities, but they are remedying that. Some bright spots were China, Korea, Russia and Singapore. The brand is definitely heading easterly for future growth, as the west stagnates.
The USA became the biggest market for Jaguar in 1982 and remained so until 2006, when the UK took it back. Things were tight in 2011, but the home market prevailed. Now China is threatening to challenge what has been a two horse race.
1 UK 13,787 -16%
2 USA 12,276 -8%
3 China 5,976 +125%4 Germany 3,094 -2%
5 Italy 1,258 -21%
6 Russia 1,182 +38%
7 Japan 1,020 -10%
8 Korea 1,016 +40%
9 France 1,001 -11%
10 Spain 810 -27%
11 Canada 776 +3%
12 Australia 693 -20%
13 Belgium 607 -44%
14 RSA 520 -8%
15 Switzerland 461 -25%
16 Singapore 389 +15%
17 India 350 +40%
18 Netherlands 340 -20%
19 Austria 268 -28%
20 Sweden 213 -1%
21 Turkey 168 -21%22 Poland 153 -7%
23 Portugal 132 -49%
24 Ireland 125 -42%
25 Lebanon 119 -37%
26 Finland 113 0%
27 Brazil 110 0%
28 Morocco 100 ?
29 Israel 98 +9%
30 Luxembourg 93 -26%
31 Czech Rep 84 +33%
32 Chile 79 -5%
33 Mexico 54 -44%
34 Slovakia 54 +8%
35 Norway 46 -22%
36 NZ 45 -41%
37 Thailand 44 +159%
38 Romania 35 +13%39 Denmark 34 -38%
40 Cyprus 21 +110%
41 Bulgaria 20 +122%
42 Lithuania +18
43 Slovenia 12 -14%
44 Argentina 10 +11%
45 Estonia 9 -67%
46 Latvia 8 0%
46 Monaco 8 -43%
48 Greece 5 -69%
49 Croatia 4 -71%
49 Colombia 4 -43%
49 Litchten 4 +100%
49 New Caledonia 4
53 Dom Rep 3 +50%
53 Andorra 3
55 Uruguay 1 0%
Others 2,105 4.2% of total.
Total 49,962 -7.2% decrease.
PS. Thank you for all the sources that contributed to this list.Last updated: 31.07.12
Pics: XF - www.swishcar.com
Others - http://carautophoto.com
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