Nissan Worldwide Sales: 2012/13

Nissan had a flat 2012/13 year (April-March), with a marginal decrease. China and Europe were the trouble spots for the brand, with NAFTA* and 'Others' were the bright spots. I am surprised how important NAFTA is for Nissan. Mexico of course is a very good market for the make, easily being top there.

In the chart below, pale blue is up and yellow down:

Region	12-13	% Tot	% +/-	11-12	% Tot
Nafta	1,466,489	30%	4.5%	1,403,503	29%
China	1,131,042	23%	-11.9%	1,283,679	26%
Europe	659,722	14%	-7.5%	713,283	15%
Japan	646,937	13%	-1.3%	655,364	13%
Others	957,018	20%	16.0%	824,935	17%
Total	4,861,208		-0.4%	4,880,764

China could be an issue for this Japanese make due to hostility over the Senaku Island's ownership. Europe will be problematic for all car makers of non-premium cars. 'Others' are very important as it encompasses Asia/Pacific nations that are growing well for car sales.

*US, Canada & Mexico.

Data source: Nissan.