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| This car sums up Toyota for me - safe and bland... |
The Toyota Group managed a 2.4% increase in 2013, not as much as I expected. It didn't help that domestic sales were down 5%. The figures below are rounded because that is how they are released. So what does the chart below tell us?
90% of the group's total sales are the Toyota brand.
Daihatsu was the poorest performer with a 1% drop in sales.
Just over three quarters of total sales are offshore.
| 2013 | Share | 2012 | +/- | |||
| Toyota | Japan | 1,585,000 | 18% | 1,692,000 | -6% | |
| Rest | 7,363,000 | 82% | 7,025,000 | +5% | ||
| Total | 8,948,000 | 90% | 8,717,000 | +3% | ||
| Daihatsu | Japan | 663,000 | 76% | 678,000 | -2% | |
| Rest | 207,000 | 24% | 198,000 | +5% | ||
| Total | 870,000 | 9% | 876,000 | -1% | ||
| Hino | Japan | 48,000 | 30% | 43,000 | +12% | |
| Rest | 114,000 | 70% | 112,000 | +2% | ||
| Total | 162,000 | 2% | 155,000 | +5% | ||
| Total | Japan | 2,296,000 | 23% | 2,413,000 | -5% | |
| Rest | 7,684,000 | 77% | 7,335,000 | +5% | ||
| Total | 9,980,000 | 9,748,000 | +2% |
Data source: Thanks to Toyota.
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| ...but they do have an innovative side |
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