Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.
First taking the BAM brands out of the equation, how are things shaping up in Belgium? From 2010 to 2016, premium sales were up only 25%. Now individually: Infiniti +263% JLR +171% (LR +168 % Jag +176%) Lexus +162% Porsche +133% Volvo +9%. Alfa Romeo was -67% and Cadillac down too. If you
Summary: If you have been following the series, patterns are quite striking. Infiniti, Land Rover, Jaguar and Porsche grew the most as they have been doing elsewhere. Volvo was again fairly static and Alfa Romeo did its usual slump.
*******************
Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 32%, due to the BAM brands increasing 35%. The 'Others' took 25% in 2010, slipped to 22% in 2013 before recovering to 24% in 2016. The BAM marques took 76% of all premium sales in 2016.
Summary: The BAM trio are solid here. Mercedes passed Audi into second place in 2016. The three biggest in 2016 were 1) BMW & Mini, 2) Mercedes, 3) Audi.
Data Source: FEBIAC.
Text source: RayCee.
First taking the BAM brands out of the equation, how are things shaping up in Belgium? From 2010 to 2016, premium sales were up only 25%. Now individually: Infiniti +263% JLR +171% (LR +168 % Jag +176%) Lexus +162% Porsche +133% Volvo +9%. Alfa Romeo was -67% and Cadillac down too. If you
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 35,490 | 31,360 | 27,339 | 25,049 | 26,828 | 31,453 | 28,462 |
| Volvo | 18,611 | 17,677 | 15,822 | 15,145 | 15,345 | 19,559 | 17,042 |
| JLR | 8,893 | 6,397 | 5,309 | 4,893 | 4,735 | 2,842 | 3,285 |
| Land Rover | 5,902 | 4,994 | 4,389 | 4,057 | 3,942 | 2,235 | 2,201 |
| Jaguar | 2,991 | 1,403 | 920 | 836 | 793 | 607 | 1,084 |
| Porsche | 3,075 | 2,951 | 2,126 | 1,387 | 1,591 | 1,565 | 1,322 |
| Alfa Romeo | 2,005 | 2,054 | 2,228 | 2,472 | 3,778 | 6,205 | 6,010 |
| Lexus | 1,723 | 1,346 | 1,271 | 970 | 1,292 | 1,122 | 657 |
| Tesla | 859 | 820 | 521 | 148 | 33 | 19 | 14 |
| Infiniti | 316 | 106 | 48 | 19 | 46 | 123 | 87 |
| Cadillac | 8 | 9 | 14 | 15 | 8 | 18 | 45 |
Summary: If you have been following the series, patterns are quite striking. Infiniti, Land Rover, Jaguar and Porsche grew the most as they have been doing elsewhere. Volvo was again fairly static and Alfa Romeo did its usual slump.
*******************
Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 32%, due to the BAM brands increasing 35%. The 'Others' took 25% in 2010, slipped to 22% in 2013 before recovering to 24% in 2016. The BAM marques took 76% of all premium sales in 2016.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 150,025 | 135,979 | 119,384 | 115,374 | 115,335 | 119,662 | 113,475 |
| BMW Group | 47,724 | 43,166 | 37,021 | 36,621 | 35,889 | 36,271 | 35,251 |
| BMW | 40,244 | 37,256 | 32,024 | 31,607 | 30,446 | 29,513 | 28,967 |
| Mini | 7,480 | 5,910 | 4,997 | 5,014 | 5,443 | 6,758 | 6,284 |
| Others | 35,490 | 31,351 | 27,325 | 25,034 | 26,820 | 31,435 | 28,417 |
| Mercedes | 33,586 | 29,097 | 25,099 | 24,414 | 21,296 | 20,268 | 20,333 |
| Audi | 33,225 | 32,365 | 29,939 | 29,305 | 31,330 | 31,688 | 29,474 |
Summary: The BAM trio are solid here. Mercedes passed Audi into second place in 2016. The three biggest in 2016 were 1) BMW & Mini, 2) Mercedes, 3) Audi.
Data Source: FEBIAC.
Text source: RayCee.
.jpg)
No comments