Italy Car Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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This was the third year in a row that sales increased (+15.8%) and the highest numerically since 2010. Was anyone surprised that Fiat was the leading brand? It gained in market share for the second year which is pleasing for the company and its legion of local fans.

VW grew slightly faster than the total sales but couldn't make up ground on the local hero. Renault did very well but Nissan had a shocker with the worst ranking this decade! Honda is on a revival in Europe and what can one say about Jaguar? New product is sending it skyward. Infiniti also has enjoyed getting the smaller Q30 to market and is no longer totally anonymous. 

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

12	13	14	15	16	Brand	2016	%	+/-
1	1	1	1	1	Fiat	385,678	21.1%	17%
2	2	2	2	2	VW	139,057	7.6%	17%
3	3	3	3	3	Ford	124,257	6.8%	14%
8	5	4	4	4	Renault	118,283	6.5%	25%
4	4	5	5	5	Opel	95,022	5.2%	7%
6	6	6	6	6	Peugeot	94,087	5.2%	11%
9	8	7	7	7	Toyota	71,822	3.9%	9%
5	7	8	9	8	Lancia	65,694	3.6%	17%
14	12	12	12	9	Mercedes	64,334	3.5%	20%
10	10	9	10	10	Audi	63,946	3.5%	17%
7	9	10	11	11	Citroën	60,490	3.3%	12%
13	13	13	13	12	BMW	59,830	3.3%	20%
12	14	14	14	13	Hyundai	56,337	3.1%	19%
11	11	11	8	14	Nissan	55,198	3.0%	-4%
18	17	15	15	15	Dacia	47,958	2.6%	9%
17	16	16	16	16	Kia	45,138	2.5%	16%
27	27	25	18	17	Chrysler	40,438	2.2%	35%
15	15	17	17	18	Alfa Romeo	36,379	2.0%	19%
19	19	20	19	19	smart	28,317	1.6%	17%
20	20	18	20	20	MINI	24,430	1.3%	11%
22	21	19	21	21	Suzuki	22,622	1.2%	21%
25	24	22	24	22	Škoda	19,620	1.1%	28%
23	23	23	23	23	Land Rover	18,784	1.0%	18%
21	22	21	22	24	Volvo	16,981	0.9%	6%
24	25	24	25	25	Seat	15,455	0.8%	3%
29	28	27	26	26	Mazda	10,959	0.6%	48%
28	29	29	28	27	Honda	9,588	0.5%	98%
32	32	30	27	28	Porsche	5,119	0.3%	2%
34	35	36	34	29	Jaguar	4,913	0.3%	198%
31	31	31	30	30	Mitsubishi	4,212	0.2%	-8%
36	34	33	31	31	Lexus	4,147	0.2%	26%
26	26	28	29	32	DS	3,701	0.2%	-20%
30	30	32	32	33	Subaru	3,510	0.2%	13%
35	33	35	33	34	Ssangyong	2,808	0.2%	59%
41	39	34	35	35	Maserati	2,052	0.1%	51%
40	43	41	37	36	Infiniti	1,764	0.1%	393%
37	36	38	36	37	DR Motors	478	0.0%	7%
39	42	39	40	38	Ferrari	372	0.0%	49%
44	41	40	39	39	Mahindra	263	0.0%	-12%
56	52	44	42	40	Tesla	240	0.0%	79%
54	40	37	43	41	Great Wall	114	0.0%	50%
43	45	45	44	42	Lamborghini	93	0.0%	63%
48	46	46	45	43	Lotus	62	0.0%	11%
47	54	53	49	44	GM US	55	0.0%	400%
53	51	49	47	45	Bentley	30	0.0%	36%
45	44	47	47	46	Aston Martin	17	0.0%	-48%
					Others	314	0.0%
					Total	1,824,968		16%

Picture source: Fiat.
Data source: UNRAE.
Text source: RayCee.