Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.
First taking the BAM brands out of the equation, how are things shaping up in Canada? From 2010 to 2016, sales were up 52%. Now individually: Lexus +58% Acura +17% JLR +269% (LR 259% Jag 302%) Cadillac +64% Infiniti +47% Lincoln -4% Porsche 247% Volvo -7%. Tesla and Alfa Romeo are new.
Summary: JLR brands and Porsche grew the most but from a small sales base in 2010. Lincoln and Volvo actually decreased.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 57%, due to the BAM brands increasing 61%. The 'Others' took 47% in 2010, 42% in 2012 but have come back to nearly 46% in 2016.
Summary: The BAM trio were taking more and more of the premium pie but recently the others have come back a little. I pick this trend will continue, albeit slowly. Mercedes passed the BMW Group in 2015 while Audi is still some way back despite closing the gap. The three in biggest in 2016 are 1) Mercedes, 2) BMW & Mini 3) Audi.
Text source: RayCee.
First taking the BAM brands out of the equation, how are things shaping up in Canada? From 2010 to 2016, sales were up 52%. Now individually: Lexus +58% Acura +17% JLR +269% (LR 259% Jag 302%) Cadillac +64% Infiniti +47% Lincoln -4% Porsche 247% Volvo -7%. Tesla and Alfa Romeo are new.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 103,068 | 96,526 | 82,664 | 74,713 | 66,620 | 64,344 | 67,738 |
| Lexus | 22,509 | 22,025 | 17,565 | 15,949 | 15,101 | 13,364 | 14,249 |
| Acura | 20,227 | 21,003 | 19,533 | 19,005 | 17,154 | 15,272 | 17,340 |
| JLR | 12,174 | 9,016 | 7,743 | 6,399 | 4,912 | 4,004 | 3,302 |
| Land Rover | 9,140 | 7,720 | 6,283 | 5,136 | 4,268 | 3,228 | 2,547 |
| Jaguar | 3,034 | 1,296 | 1,460 | 1,263 | 644 | 776 | 755 |
| Cadillac | 12,162 | 12,249 | 10,538 | 9,608 | 6,644 | 7,577 | 7,398 |
| Infiniti | 12,094 | 11,321 | 10,291 | 8,947 | 7,993 | 6,936 | 8,233 |
| Lincoln | 8,320 | 7,939 | 6,819 | 5,814 | 6,140 | 8,162 | 8,630 |
| Porsche | 7,061 | 6,413 | 4,933 | 3,680 | 3,003 | 2,214 | 2,036 |
| Volvo | 6,103 | 4,788 | 4,466 | 4,673 | 5,578 | 6,815 | 6,550 |
| Tesla | 2,350 | 1,650 | 774 | 638 | 95 | - | - |
| Alfa Romeo | 68 | 122 | 2 | - | - | - | - |
Summary: JLR brands and Porsche grew the most but from a small sales base in 2010. Lincoln and Volvo actually decreased.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 57%, due to the BAM brands increasing 61%. The 'Others' took 47% in 2010, 42% in 2012 but have come back to nearly 46% in 2016.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 224,678 | 209,142 | 183,371 | 167,723 | 157,443 | 147,155 | 143,403 |
| Others | 103,068 | 96,526 | 82,664 | 74,713 | 66,620 | 64,344 | 67,738 |
| Mercedes | 46,445 | 43,810 | 38,005 | 34,781 | 33,116 | 31,016 | 29,629 |
| BMW Group | 44,621 | 42,052 | 38,188 | 37,723 | 37,707 | 34,928 | 31,703 |
| BMW | 38,012 | 35,002 | 32,805 | 31,710 | 31,402 | 29,773 | 27,202 |
| Mini | 6,609 | 7,050 | 5,383 | 6,013 | 6,305 | 5,155 | 4,501 |
| Audi | 30,544 | 26,754 | 24,514 | 20,506 | 20,000 | 16,867 | 14,333 |
Summary: The BAM trio were taking more and more of the premium pie but recently the others have come back a little. I pick this trend will continue, albeit slowly. Mercedes passed the BMW Group in 2015 while Audi is still some way back despite closing the gap. The three in biggest in 2016 are 1) Mercedes, 2) BMW & Mini 3) Audi.
Text source: RayCee.
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