Ireland Car/LCV Sales - Brand / 2016

By Daljit Kalsi Tuesday, 18 April 2017

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This is the best year since 2007 and comes on the back of three consecutive years of increases. Toyota is the top car brand but adding light commercial vehicles and Ford take top honours. VW is second after being the leader for the previous five years. With a 17.6% rise in registrations, few decreases were experienced.

Ford could only manage third best selling car with the Focus model, while the Fiesta was sixth. Where it really scored was with the Transit van, which trounced the competition.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	3	2	2	2	1	Ford	22,175	12.7%	20%
	1	1	1	1	2	VW	20,066	11.5%	6%
	2	3	3	3	3	Toyota	17,483	10.0%	17%
	7	4	4	5	4	Hyundai	15,745	9.0%	30%
	4	5	5	4	5	Nissan	13,093	7.5%	7%
	5	8	7	6	6	Renault	11,958	6.8%	32%
	8	7	8	8	7	Škoda	9,508	5.4%	20%
	6	6	6	7	8	Opel	9,163	5.2%	6%
	11	11	9	9	9	Kia	6,821	3.9%	23%
	9	9	10	10	10	Audi	6,065	3.5%	16%
	12	12	12	12	11	Peugeot	5,843	3.3%	26%
	10	10	11	11	12	BMW	5,504	3.2%	14%
	13	14	13	14	13	Mercedes	4,820	2.8%	34%
	-	17	14	13	14	Dacia	4,478	2.6%	17%
	15	16	17	17	15	Mazda	3,011	1.7%	35%
	14	15	16	15	16	Citroën	2,854	1.6%	-8%
	16	13	15	16	17	Seat	2,830	1.6%	13%
	20	19	19	18	18	Land Rover	2,042	1.2%	16%
	17	20	20	19	19	Volvo	1,996	1.1%	28%
	22	22	22	21	20	Mitsubishi	1,601	0.9%	18%
	18	18	18	20	21	Honda	1,590	0.9%	6%
	19	21	21	22	22	Fiat	1,285	0.7%	11%
	21	23	23	23	23	Suzuki	1,263	0.7%	43%
	23	24	24	24	24	MINI	774	0.4%	17%
	24	25	25	25	25	Lexus	592	0.3%	18%
	25	26	26	26	26	Jaguar	556	0.3%	107%
	-	-	-	35	27	LDV	489	0.3%	676%
	-	30	28	29	28	Ssangyong	265	0.2%	51%
	27	28	27	27	29	Subaru	194	0.1%	-10%
	31	29	29	27	29	Isuzu	194	0.1%	-10%
	29	36	34	30	31	Chrysler	99	0.1%	-15%
	33	37	35	33	32	Iveco	92	0.1%	26%
	30	32	31	34	33	Fuso	88	0.1%	22%
	33	31	32	32	34	Porsche	70		-18%
	28	34	33	36	35	Alfa Romeo	43		0%
	26	27	30	31	36	DS	13		-86%
	37	33	36	37	37	Great Wall	8		-67%
						Other	0
						Total	174,671		18%

Picture source: ChangingLanes.
Data source: KBA.
Text source: RayCee.