Ecuador Vehicle Sales By Brand : 2010-14

A Chevrolet negotiating a leafy street in Quito

Sales are remarkably stable for this five year period. So too are Chevrolet registrations, as it continues to dominate the market with about 45% share. Kia at least increased it's percentage of sales but sister brand Hyundai fell by more, from 13% to under 9% from 2010 to 2014.

European brands have work to do. Only Renault can squeeze into the top 10 and many Chinese makes outperform them. Blue is for US brands, salmon Japanese, yellow represents other Asian brands and pale blue European. These figures also include commercial vehicles. There are many more brands operating here, but most selling in tiny numbers. On the list there is over 98% of all sales, yet there are 65 brands listed on sale.

Rk	Make	2010	2011	2012	2013	2014
1	GM	53,429	59,189	54,947	50,195	53,575
2	Kia	10,908	11,965	10,144	12,300	12,038
3	Hyundai	17,241	14,879	12,296	9,629	10,623
4	Mazda	8,589	8,012	5,120	6,402	6,916
5	Toyota	8,722	6,730	6,840	6,425	6,476
6	Nissan	9,407	10,080	7,051	6,576	6,019
7	Hino	3,831	4,133	3,625	3,735	4,578
8	Ford	4,080	4,385	4,254	4,086	4,164
9	Renault	5,005	5,441	2,685	2,533	2,587
10	Great Wall	679	2,071	2,090	1,688	2,160
11	VW	2,603	3,590	2,969	1,846	1,942
12	JAC	406	924	1,086	1,175	1,314
13	Chery	490	1,515	1,854	1,134	1,117
14	DFSK					765
15	Chrysler	97	204	305	573	513
16	Kenworth	271	353	480	492	472
17	Citroën	115	137	178	184	453
18	Mitsubishi	1,034	983	371	454	419
19	Mercedes	451	446	327	44	335
20	Dong Feng	96	163	90	140	303
21	BYD	138	77	140	31	299
22	Fiat	98	68	169	508	278
23	Freightliner	219	249	276	341	272
24	Škoda	745	647	551	525	261
	Other	3,518	3,652	3,598	2,796	2,181
	Total	132,172	139,893	121,446	113,812	120,060

Data source: AEADE.

Somewhere in rural Ecuador a Chevy pick-up is busy working...or playing