Ford UK Sales By Model : 1985-1994

The Ford Escort. A very practical car

Ford were now clearly the preeminent brand in the UK, but stumbled slightly through this period. Living in far away New Zealand, I can only look at the data to see why. Market share as a whole (extreme right column) was in the high 20's as the 1980's came to a close, but fell into the low 20's for the early 90's.

The Capri was over, without a replacement. The Granada class was finishing and the Escort with a boot (the Orion) was ending, absorbed in the Escort model as it should have always been. The Sierra was falling and only the arrival of the Mondeo in 1993 spared blushes for that segment. It was the Escort and Fiesta that were the backbone of the range.

Yr	Escort		Fiesta		Sierra		Orion		Granada		Other		Total
					Mondeo
85	157	32	124	26	102	32	65	13	26	5	11	2	486	27
86	157	30	144	28	114	30	55	11	37	7	8	2	515	27
87	178	31	153	26	140	31	69	12	35	6	4	1	580	29
88	173	30	145	25	163	30	68	12	35	6			584	26
89	181	30	149	25	176	30	69	11	34	6			609	26
90	142	28	151	30	129	25	51	10	34	7			507	25
91	110	29	117	30	94	24	40	10	25	6			386	24
92	121	34	107	30	77	22	33	9	15	4			353	22
93	122	32	110	29	109	29	24	6	14	4	2		382	21
94	144	34	124	30	127	30	1	0	11	3	12	3	419	22

Data source: SMMT.

For the following article: 1995-2004.

For the first in the series: 1965-74.