Iceland Sales - Brand / Jan-Mar 2016

By Daljit Kalsi Monday, 24 April 2017

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Sales in Iceland were up 57.5% for the first three months of 2016 over 2015. The '2016' column reveals sales for Jan-Mar 2016, the '%' column shows market share for 2016. However, the '+/-' column shows increase or decrease as a percentage, based on the first three months of 2016 compared to the whole of 2015. So a plus or minus result isn't necessarily saying sales went up or down, but whether they gained or lost against the market as a whole.

The key to the right shows by colour how brands did in market share movement. Toyota slightly increased its share, while Kia and especially VW lost ground. Nissan and Mazda have had a good start to the year, while Land Rover was the marque that increased the most.

	15	16	Make	2016	%	+/-
	1	1	Toyota	612	17.0	1%		+20 or more
	3	2	Kia	298	8.3	-14%
	2	3	VW	272	7.5	-22%		0 to +19
	6	4	Hyundai	249	6.9	19%
	7	5	Nissan	244	6.8	32%		-1 to -19
	10	6	Mazda	203	5.6	44%
	4	7	Škoda	177	4.9	-31%		-20 or less
	9	7	Renault	177	4.9	17%
	8	9	Ford	147	4.1	-12%
	22	10	Land Rover	135	3.7	207%
	12	11	Chevrolet	131	3.6	22%
	13	11	Honda	131	3.6	48%
	5	13	Suzuki	112	3.1	-47%
	18	14	Volvo	82	2.3	39%
	14	15	Mercedes	79	2.2	-6%
	17	16	Mitsubishi	73	2.0	-3%
	20	17	Peugeot	68	1.9	26%
	11	18	Opel	67	1.9	-40%
	15	19	Subaru	63	1.7	-19%
	16	20	Dacia	58	1.6	-24%
	19	21	Citroën	56	1.6	1%
	23	22	BMW	51	1.4	73%
	21	23	Audi	36	1.0	-21%
	25	24	Lexus	26	0.7	111%
	29	25	Ssangyong	17	0.5	201%
	24	26	Porsche	14	0.4	-27%
	26	27	Chrysler	13	0.4	41%
			Other	14
			Total	3,605

Data source: Samgongustofa.