Thailand Sales By Brand : 2013

The vehicle market contracted 11.9% in 2013, after a monstrous 90% increase in 2012. So while the decrease looks bad, in that context it was to be expected. Nevertheless, the drop in sales meant that yellow was always going to be a popular shading. Even the pale blue showing improved market share but less sales is common.

The Toyota Vios. Exciting

The data is compiled by Toyota in what I assume is a voluntary supply of data. Both Jaguar and Land Rover dropped off the list this year, and MINI is now part of BMW figures, slightly inflating that marques increase. Porsche is nowhere to be seen either. It's a pity those brands think their sales data is so sensitive. Let's face it though, the competition will know what they are selling, so why not let the public know too?

This is total sales for all vehicles, so commercial brands are there also. As duties are charged on imports to promote locally made, only a handful of brands sell in large numbers.

11	12	13		Sales	Share	+/-
1	1	1	Toyota	444,707	33.4%	-17%
3	3	2	Honda	213,155	16.0%	23%
2	2	3	Isuzu	206,233	15.5%	-12%
5	4	4	Mitsubishi	104,687	7.9%	-24%
4	5	5	Nissan	98,187	7.4%	-22%
7	6	6	Chevrolet	56,389	4.2%	-30%
6	7	7	Mazda	52,914	4.0%	-31%
8	8	8	Ford	51,223	3.8%	-12%
10	9	9	Suzuki	45,292	3.4%	80%
9	10	10	Hino	19,000	1.4%	0%
14	11	11	Mercedes	10,217	0.8%	51%
15	12	12	BMW	8,240	0.6%	43%
13	13	13	Hyundai	4,123		-22%
12	14	14	Tata	2,893		-45%
16	16	15	Volvo	2,717		-9%
29	28	16	Subaru	2,639
17	17	17	DFM	1,913		-22%
21	18	18	Fuso	1,669		-5%
19	19	19	Kia	911		-41%
22	21	20	Lexus	757		-7%
11	15	21	Proton	697		-79%
20	20	22	VW	594		-35%
25	23	23	Scania	473		39%
23	22	24	WuLing	367		-21%
26	25	25	Ssangyong	188		-31%
28	26	26	Peugeot	170		-19%
27	27	27	Citroen	62		-50%
47	31	28	Man	58		18%
34	36	29	Daewoo	56		167%
36	30	30	Skoda	40		-41%
42	38	31	Ferrari	23		44%
38	39	31	Lamborghini	23		64%
41	37	33	Mitsuoka	19		-5%
43	43	34	Lotus	15
45	42	35	Maserati	14		180%
			Other	13
			Total	1,330,678		-12%

Data source: Thanks to Toyota Thailand.

The Honda Accord. A more subdued presentation