New Zealand Vehicle Sales - Brand / 2016

Toyota has been fighting to hold its market share

Sales figures in 2016 were record breaking. 146,936 vehicles were registered (including 102,514 passenger cars). The total is all the more remarkable when you add the 160,493 imported used vehicles that were registered as well.

Toyota had a huge December, thanks largely to enormous fleet sales that gave it 26% of that month's total registrations. However, that didn't stop YTD share slipping from 19.6% in 2015 to 18.2%. That's its worst market share since 2004! Ford had a good year with the Ranger pick up and Mustang car, helping the Blue Oval to its strongest year since 2010. Kia did the best of the top ten brands with a 61% gain, led by the Sportage model.

Pale yellow represents a reduction in registrations with Fiat, Fuso and Chery the worst hit. Pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those over 100% increase. LDV commercial vehicles and Jaguar cars enjoyed that sort of success. Factory Built are new vehicles built in New Zealand although it is something I know little about. Perhaps some sort of cottage industry manufacturing.

12	13	14	15	16	Brand	2016	%	+/-
1	1	1	1	1	Toyota	26,798	18.2%	2%
2	2	2	3	2	Ford	16,781	11.4%	21%
3	3	3	2	3	Holden	14,362	9.8%	2%
6	5	5	4	4	Mazda	11,236	7.6%	11%
8	7	6	6	5	Mitsubishi	9,259	6.3%	13%
5	6	7	7	6	Nissan	8,640	5.9%	10%
4	4	4	5	7	Hyundai	8,387	5.7%	0%
7	9	9	9	8	Suzuki	5,317	3.6%	18%
11	11	11	11	9	Kia	5,297	3.6%	61%
9	8	8	8	10	VW	5,097	3.5%	1%
10	10	10	10	11	Honda	3,963	2.7%	10%
19	16	13	12	12	Isuzu	3,896	2.7%	29%
15	12	12	13	13	Mercedes	3,439	2.3%	16%
12	15	18	14	14	Subaru	2,663	1.8%	17%
20	18	17	15	15	Ssangyong	2,365	1.6%	7%
16	17	16	16	16	Chrysler	2,100	1.4%	0%
13	13	14	17	17	BMW	1,864	1.3%	-5%
14	14	15	18	18	Audi	1,830	1.2%	4%
24	24	22	20	19	Land Rover	1,246	0.8%	21%
21	21	23	21	20	Škoda	1,209	0.8%	20%
28	27	20	19	21	Fiat	1,105	0.8%	-25%
-	50	30	29	22	LDV	1,032	0.7%	117%
17	19	19	22	23	Peugeot	805	0.5%	0%
23	22	27	25	24	Lexus	720	0.5%	12%
26	25	24	24	25	Hino	641	0.4%	-3%
30	31	29	28	26	Volvo	608	0.4%	20%
25	26	26	26	27	MINI	600	0.4%	-2%
67	38	28	27	28	Foton	571	0.4%	7%
22	23	25	23	29	Fuso	509	0.3%	-32%
34	37	33	30	30	Porsche	460	0.3%	4%
38	40	45	41	31	Jaguar	374	0.3%	114%
42	47	51	49	32	Factory Built	357	0.2%	425%
40	39	37	34	33	Renault	262	0.2%	13%
33	32	35	33	34	Volvo Truck	248	0.2%	2%
41	35	36	32	35	UD Trucks	247	0.2%	-6%
29	29	31	35	36	Citroën	245	0.2%	10%
45	43	34	42	37	MAN	242	0.2%	41%
-	52	39	38	38	Mahindra	232	0.2%	21%
44	46	44	43	39	Iveco	208	0.1%	61%
37	33	41	36	40	DAF	198	0.1%	-1%
35	36	40	39	41	Scania	178	0.1%	-6%
59	50	53	47	42	Renault Com	167	0.1%	64%
43	42	42	40	43	Kenworth	153	0.1%	-17%
31	28	32	36	44	Chery	118	0.1%	-41%
32	34	38	46	45	Alfa Romeo	106	0.1%	1%
					Others	801	0.5%
					Total	146,936		9%

Summary: Can 2017 replicate the amazing result of 2016? It's hard to say but Kiwis cannot get enough vehicles it seems. Compared to prices across the Tasman Sea in Australia, New Zealanders pay too much for their new vehicle but they don't seem to mind. It doesn't seem right to me. Anyway. I assume 2017 will be another good one for sales but another record seems unlikely.

Picture source: TNZ.
Data Source: MIA.
Text source: RayCee.