JLR Sales By Region : 2016

JLR 2016 regionally:

When Land Rover and Jaguar are combined, sales are not far off 600,000 units for 2016. In 2009, the total was under 200,000! From that year forward, sales have increased each year. Europe (including the UK) accounted for 44% in the 2016 calendar year, China and North America are close with about 20% each. The rest of the world is lagging behind with only 4% more sales.

Region	2016	Share	2015	Share	+/-
Europe	256,266	44%	210,934	42%	22%
China	120,259	21%	96,248	20%	25%
Nth America	116,591	20%	93,084	19%	25%
Rest World	90,187	15%	86,799	18%	4%
Total	583,303		487,065		20%

JLR 2008 - 2016:

Sales dropped in 2009 as economic problems hit the industry. Things then started improving. The Range Rover Evoque was introduced in 2011 and by 2012 its effect was evident. What a stroke of genius that model was! The Discovery Sport arrived in 2015, along with the Jaguar XE. That gave a boost in 2016, along with the F-Pace (that will have more of an impact in 2017 though).

Year	L Rover		Jaguar		Total	Diff	%
2008	186,323	74%	65,350	26%	251,673	-	Change
2009	144,133	74%	51,855	26%	195,988	-55,685	-28.4%
2010	181,395	78%	51,444	22%	232,839	36,851	15.8%
2011	223,602	82%	50,678	19%	274,280	41,441	15.1%
2012	303,926	85%	53,847	15%	357,773	83,493	23.3%
2013	348,338	82%	76,668	18%	425,006	67,233	15.8%
2014	381,108	82%	81,570	18%	462,678	37,672	8.1%
2015	403,079	83%	83,986	17%	487,065	24,387	5.0%
2016	434,582	74%	148,721	26%	583,303	96,238	16.5%

Data source: Tata.

Summary: Sales will pass the 600k mark in 2017, driven by Jaguar mainly. Land Rover will start slowly and build when the new Discovery comes along during the year. The star should be the Jaguar F-Pace with its first full year of sales. The question I have is how many can JLR build?