Serbia Car Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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Car sales increased 25.5% in 2016, the second year of growth. Sales are still less than half of what they were a decades ago, but signs of improvement in that strong performance. Škoda is the top selling brand, but if the sales of Fiat and FAS (Fiat Auto Serbia), then Fiat is the bigger brand.

I find GAZ suddenly turning up and selling 782 vehicles confusing but it may have been a bulk order. Mercedes Benz didn't report sales for the last two years so that explains its sudden entry. Jaguar has now arrived as Serbia was possibly the last nation on mainland Europe to sell the marque. 

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	Škoda	3,761	14.5%	0%
	12	7	3	2	2	Fiat	2,638	10.2%	37%
	3	4	2	3	3	VW	2,188	8.4%	14%
	8	9	9	8	4	Renault	2,082	8.0%	65%
	6	6	7	6	5	Opel	1,891	7.3%	29%
	2	2	8	4	6	FAS	1,699	6.6%	-3%
	7	8	5	7	7	Dacia	1,684	6.5%	22%
	5	5	6	5	8	Ford	1,623	6.3%	7%
	4	3	4	12	9	Hyundai	1,610	6.2%	201%
	11	11	10	9	10	Toyota	1,093	4.2%	5%
	-	-	-	-	11	GAZ	782	0.1%	n/a
	10	10	11	10	12	Kia	722	2.8%	-19%
	13	12	12	11	13	Audi	686	2.6%	9%
	20	19	19	18	14	Peugeot	634	2.4%	66%
	15	16	?	?	15	Mercedes	582	0.3%	n/a
	33	-	22	14	16	Citroën	549	2.1%	27%
	18	17	13	15	17	BMW	463	1.8%	14%
	17	18	14	16	18	Nissan	457	1.8%	15%
	21	20	18	13	19	Mazda	429	1.7%	-14%
	16	14	15	17	20	Suzuki	429	1.7%	11%
	19	15	17	19	21	Honda	235	0.9%	2%
	28	28	28	20	22	Chrysler	199	0.8%	-13%
	22	22	20	28	23	Seat	123	0.5%	392%
	24	26	23	21	24	Land Rover	116	0.4%	-6%
	27	25	24	23	25	Volvo	107	0.4%	43%
	34	33	26	23	26	Porsche	103	0.4%	37%
	29	29	31	26	27	Alfa Romeo	82	0.3%	46%
	26	23	25	22	28	Mitsubishi	80	0.3%	-29%
	23	27	27	25	29	MINI	53	0.2%	-9%
	-	-	-	27	30	Great Wall	33	0.1%	-38%
	32	31	30	28	31	Subaru	27	0.1%	8%
	-	-	-	-	32	Jaguar	20	0.1%	n/a
	35	35	-	31	33	Infiniti	14	0.1%	27%
						Other	0
							27,194		25%

Picture source:
Data source: VreleGume.
Text source: RayCee.