BMW Global Sales By Model : 2014

BMW managed a 9% increase for it's car division. That is a good result, and partially achieved with the release of new 'Series'. The 2-Series takes the coupé and convertible models out of the 1-Series, which caused the latter to drop in sales. However, the new 2-Series more than made up for that loss. The same thing happened with 3-Series when the same variants were spun off to form the 4-Series. Again it increased sales overall for the 3/4-Series. The Active Tourer model will add to the 2-Series volume in 2015.

10	11	12	13	14	Model	2014	%	Lyr
1	1	1	1	1	3 Series	480,214	36.8%	-4%
2	2	2	2	2	5 Series	373,053	28.6%	2%
3	3	3	3	3	1 Series	190,033	14.6%	-11%
-	-	-	6	4	4 Series	119,580	9.2%	710%
4	4	4	4	5	7 Series	48,519	3.7%	-13%
-	-	-	-	6	2 Series	41,038	3.1%	new
6	6	6	5	7	6 Series	23,988	1.8%	-13%
-	-	-	8	8	i3	16,052	1.2%	n/a
5	5	5	7	9	Z	10,802	0.8%	-16%
-	-	-	-	10	i8	1,741	0.1%	new
					Total	1,305,020		9%

The i3 won't change sales much but an important vehicle nevertheless

For the SUV range, the third generation X5 had a good year as expected and the newly released X4 had a partial year of sales. However, SUV sales are booming and 10% increase in sales is a bit disappointing. It shows that models that are ageing in their life cycle are soon struggling against the competition, even in this popular genre.

10	11	12	13	14	Model	2014	%	Lyr
2	1	2	1	1	X1	156,471	30.9%	-3%
4	2	1	2	2	X3	150,915	29.8%	-4%
1	3	3	3	3	X5	147,381	29.1%	37%
3	4	4	4	4	X6	30,244	6.0%	-18%
-	-	-	-	5	X4	21,688	4.3%	new
					Total	506,699		10%

Finally regional sales for the whole BMW Group. Back in 2001, Europe took 62% of all sales, now it's 43%. The big gain is in Asia going from 7.5% to 31%. China has become an important nation for sales, with nearly 22% of all sales around the globe.

Region	2014	%	Lyr
Europe	914,600	43%	6%
Asia	658,400	31%	14%
Americas	482,300	23%	4%
Others	62,700	3%	1%
Total	2,118,000		8%

Data source: BMW.

It looks like a baby X6. Did they have to?