Car Sales By Brand 2014 : Uruguay

The last four years sales in Uruguay have been very stable. 2013 was a record according to my records and 2014 was not too far behind. It is one of the biggest markets for Chinese cars and they just keep turning up in ever greater numbers. I get the impression no one is co-ordinating the Chinese export drive. Once they enter Uruguay, most remain 'bottom feeders' but a few have made reasonable sales. Chery got to #3 a few years ago, and still holds a top 10 spot. BYD is moving up but Geely seems to have hit a wall (not recommended if you own one though). It will be interesting which new Chinese car makers will try their luck in 2015.

The big story recently is Suzuki and it seems the success is more that just a flash in the pan. However, things bounce around in Uruguay as seen by Mitsubishi. It fell away badly for a few years but had quite a recovery in 2014.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Chervolet	6,353	11.8%	-27%
12	7	5	6	2	Suzuki	4,937	9.2%	50%
2	2	2	2	3	VW	4,717	8.8%	-23%
3	4	4	3	4	Fiat	4,661	8.7%	-7%
4	5	3	4	5	Nissan	3,473	6.5%	-18%
8	8	9	9	6	Renault	3,156	5.9%	16%
10	3	8	5	7	Chery	3,059	5.7%	-9%
5	9	7	7	8	Hyundai	2,845	5.3%	-1%
6	6	6	8	9	Peugeot	2,393	4.4%	-15%
16	12	15	15	10	BYD	2,213	4.1%	93%
7	10	10	11	11	Ford	1,530	2.8%	-5%
22	15	11	10	12	FAW	1,335	2.5%	-29%
9	11	12	12	13	Toyota	1,316	2.4%	-17%
11	17	14	13	14	Geely	1,296	2.4%	-17%
36	14	13	14	15	Citroen	1,175	2.2%	-8%
17	23	30	25	16	Mitsubishi	1,167	2.2%	242%
13	22	18	19	17	Kia	941	1.7%	35%
23	20	24	18	18	Lifan	829	1.5%	7%
21	13	16	16	19	Great Wall	691	1.3%	-25%
20	21	22	23	20	Mercedes	616	1.1%	9%
14	16	17	17	21	DFSK (DFM)	600	1.1%	-31%
15	29	19	20	22	JAC	573	1.1%	-9%
27	19	20	24	23	Chana	551	1.0%	24%
30	25	21	21	24	Honda	436	0.8%	-27%
28	24	28	26	25	BMW	346	0.6%	5%
26	26	27	28	26	Audi	320	0.6%	10%
-	32	29	30	27	Gonow	258	0.5%	17%
18	30	25	29	28	Chrysler	227	0.4%	-5%
34	31	35	33	29	Orient	185	0.3%	21%
29	38	26	22	30	Haima	170	0.3%	-71%
44	38	37	37	31	Foton	168	0.3%	87%
47	48	48	31	32	Ssangyong	164	0.3%	-10%
33	34	42	41	33	Subaru	121	0.2%	83%
-	40	34	35	34	Zoyte	111	0.2%	-8%
38	37	40	38	35	MINI	101	0.2%	35%
24	28	32	39	36	Mazda	89	0.2%	19%
25	42	33	32	37	Mahindra	85	0.2%	-46%
37	46	-	45	38	JMC	70	0.1%	218%
-	-	-	40	39	ZNA	68	0.1%	-4%
19	18	23	34	40	EFFA	67	0.1%	-46%
-	33	31	27	41	Changue	63	0.1%	-80%
-	-	-	51	42	BAIC	58	0.1%	n/a
-	-	-	-	42	Tata	58	0.1%	n/a
39	47	46	-	44	Alfa Romeo	53	0.1%	n/a
40	44	45	42	45	Brilliance	40	0.1%	0%
42	44	43	44	46	Volvo	19		-21%
43	43	44	49	47	Porsche	18		80%
-	-	-	47	48	Higer	16		-24%
35	-	-	36	49	MG	14		-85%
32	36	36	46	49	Hafei	14		-36%
31	41	41	48	51	Shineray	12		-33%
45	49	47	-	52	Land Rover	11		n/a
					Others	5
					Total	53,794		-6%

Data source: Ascoma.