Car/LCV Sales By Brand Taiwan : 2014 (includes sales by model)

A car on many people's wish list

The chart below is less than what you would call comprehensive, but it does give an idea of vehicle sales in Taiwan. You may not be surprised to know that there is duty on imported cars, so locally manufactured vehicles can compete. Having said that, the industry isn't that large and imports seem quite popular.

Toyota is always top while Mitsubishi and Nissan have fought it out for second for many years. The other local car makers are Ford/Mazda, Honda, Luxgen and Hyundai. Luxgen is a local company owned by the same company that handles Nissan in Taiwan.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Toyota	125,924	29.7%	8%
3	3	3	2	2	Nissan/Infiniti	47,741	11.3%	8%
2	2	2	3	3	Mitsubishi/Fuso	43,528	10.3%	8%
5	4	5	5	4	Ford	24,703	5.8%	2%
4	5	4	4	5	Honda	24,599	5.8%	-4%
10	8	7	6	6	Mercedes	19,309	4.6%	15%
11	11	10	8	7	BMW	16,930	4.0%	17%
7	9	12	12	8	Luxgen	16,702	3.9%	129%
8	7	6	7	9	Hyundai	15,906	3.8%	9%
6	6	9	9	10	Mazda	15,019	3.5%	14%
9	10	8	11	11	VW	13,472	3.2%	34%
	12	11	10	12	Lexus	13,317	3.1%	24%
13	14	16	13	13	Suzuki	5,859	1.4%	14%
16	19	19	16	14	Subaru	5,625	1.3%	43%
15	16	15	15	15	Audi	4,927	1.2%	20%
14	15	14	14	16	Volvo	4,783	1.1%	10%
18	18	18	18	17	Porsche	3,263	0.8%	52%
					Others	22,222
					Total	423,829		15%

Land Rover	473	52%	Some luxury sales I managed to find show
Maserati	354	240%	a small but thriving business exists for these
Jaguar	162	46%	exotic marques. They seemed to have had
Bentley	114	9%	sizable increases in sales for 2014.
Ferrari	66	-20%
Mclaren	46	44%	Maserati in particular did well but Land Rover
Lamborghini	42	45%	and Jaguar are on the up. Even very exclusive
Rolls Royce	40	33%	makes such as Mclaren and Lamborghini are
Aston Martin	35	9%	doing well. Clearly wealthy Taiwanese want
Alfa Romeo	13	550%	to enjoy quality motoring.
Lotus	11	-15%

Local models are	Local Models
separated from	1	Toyota	Corolla	44,753
imports in Taiwan	2	Nissan	Tiida	15,919
as they are in	3	Toyota	Wish	15,486
Asia generally.	4	Nissan	Sentra	13,330
Toyota dominate	5	Toyota	Yaris	13,156
the domestic	6	Toyota	Vios	12,719
side of things	7	Honda	C-RV	12,478
five out the top	8	Ford	Focus	12,395
ten placings.	9	Toyota	Camry	10,910
	10	Nissan	Livina	9,613
On the import side	Local Models
a few European	1	Toyota	RAV4	16,714
cars manage to	2	Mercedes	E-Class	5,467
make the list. As	3	Mercedes	C-Class	4,837
usual they are	4	BMW	5 Series	4,219
premium models	5	Subaru	Forester	3,846
from Germany	6	BMW	3 Series	3,578
that lead in this	7	Lexus	ES	3,122
area. Lexus is	8	Lexus	RX	3,043
also popular and	9	Mazda	CX-5	3,002
has success too.	10	VW	Tiguan	2,744