Italy Top 4 Brands : 2000-13

The Fiat 500L is selling well

In the final in this series going back to 1960, we have seen the massive lead of Fiat fall to more reasonable levels. It still is the main brand in its home nation. Fiat had over 76% in 1960, with 291,000 sales. The sales are not that different but the market share is very different.

Of the others, GM has gradually slipped in this decade and a bit, and may not be in the top 4 for 2014. Either Renault and Peugeot are likely to replace GM. Ford is now slipping in Italy, but VW is now well established as number two.

The Lacia Ypsilon is to be the only model for the marque.

The extreme right column shows that the top 4 are down to about 40% of the total market. That is a long way from 1960, when they had 95%! Fiat will always be top, but by how much lead is the question.

Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
2000	Fiat	626	26	GM	206	8	VW	184	8	Ford	181	7	49
2001	Fiat	619	26	GM	212	9	Ford	186	8	VW	182	8	50
2002	Fiat	512	22	GM	187	8	Ford	187	8	VW	170	7	46
2003	Fiat	460	20	Ford	197	9	Ren	167	7	GM	165	7	44
2004	Fiat	464	20	Ford	182	8	GM	167	7	Ren	158	7	43
2005	Fiat	464	21	GM	169	8	Ford	165	7	VW	145	6	42
2006	Fiat	544	23	Ford	179	8	GM	163	7	VW	151	6	45
2007	Fiat	604	24	Ford	200	8	GM	177	7	VW	153	6	45
2008	Fiat	542	25	Ford	170	8	GM	143	7	VW	138	6	46
2009	Fiat	549	25	Ford	211	10	GM	127	6	VW	126	6	47
2010	Fiat	450	23	Ford	182	9	VW	136	7	GM	127	6	46
2011	Fiat	363	21	Ford	147	8	VW	139	8	GM	117	7	44
2012	Fiat	293	21	VW	114	8	Ford	99	7	GM	79	6	42
2013	Fiat	277	21	VW	105	8	Ford	87	7	GM	71	5	41

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 1990-1999,