Land Rover Discovery Sales By Nation : 2013

Doing what it does best. Doing it like no other

I have held back releasing the Discovery sales as I had so many estimate figures. All are based on some data, not wild speculation but even so, it is better to have certain figures. Seeing as this list was compiled without any help from Land Rover, not a bad achievement even if I do say so myself. With data becoming harder to come by, maybe the last with such detail.

The Discovery was the only LR model to slip back, albeit slightly. As to why car makers are not more open with such data baffles. Perhaps it harks back to the days when the world was less aware of such things, and secrecy was the way. As it is, all car makers know exactly what their competitors are doing. Why not share it with the public, such as I have here? Old habits die hard. Whatever, while not perfect, this data gives an idea of the true situation.

'E' stands for estimate, the colours for regions. I hope you enjoy it.

13	14			Share	+/-
1	1	China (E)	13,500	29.4%	-4%
2	2	UK (E)	7,500	16.3%	-2%
3	3	USA	7,093	15.5%	-3%
4	4	Russia	2,852	6.2%	-1%
5	5	RSA	2,601	5.7%	-5%
6	6	Australia	2,173	4.7%	9%
8	7	Brazil	1,590	3.5%	36%
7	8	Germany	1,379	3.0%	-7%
12	9	Ireland	549	1.2%	29%
11	10	France (E)	480	1.0%	-8%
10	11	Canada	438	1.0%	-23%
9	12	Italy	399	0.9%	-37%
15	13	UAE (E)	295	0.6%	21%
13	14	Spain	290	0.6%	-20%
17	15	Kuwait (E)	240	0.5%	46%
14	16	Switzerland	215	0.5%	-31%
26	17	Saudi Arabia (E)	180	0.4%	91%
20	18	Sweden	159	0.3%	11%
21	19	Czech Rep	138	0.3%	1%
22	20	Hong Kong	134	0.3%	-1%
19	21	Austria	126	0.3%	-15%
25	22	NZ	110	0.2%	12%
18	23	Netherlands	98	0.2%	-37%
24	24	Poland	93	0.2%	-11%
27	25	Turkey	84	0.2%	0%
28	26	Israel	75	0.2%	10%
?	27	Qatar (E)	60	0.1%
23	28	Ukraine (E)	50	0.1%	-56%
28	29	Iceland	49	0.1%	-28%
30	29	Romania	49	0.1%	-25%
31	31	Slovakia (E)	45	0.1%	0%
?	32	Oman (E)	40	0.1%
38	33	Egypt	28	0.1%	75%
39	34	Argentina	21	0.0%	110%
37	35	Norway (E)	20	0.0%	0%
35	36	Denmark	17	0.0%	-41%
36	37	Estonia	16	0.0%	-41%
39	38	Latvia	15	0.0%	50%
34	39	Bulgaria	14	0.0%	-53%
31	40	Finland	9	0.0%	-80%
43	41	Monaco	6	0.0%	50%
42	42	Portugal	5	0.0%	0%
-	43	Greece	4	0.0%
	43	Paraguay	4	0.0%
41	45	Slovenia	3	0.0%	-50%
16	?	Japan
		Others	2,652	5.8%
		Sales	45,898		-1%

Sales data: Thanks to the many sources that made it possible.