Pakistan Vehicle Assembly By Brand : 2014

A Suzuki Advertisement in Pakistan

In countries like Pakistan, car assembly is possible through stiff tariffs that restrict fully built up imports. Total production was close to 150,000, most of them being passenger cars. The market isn't big enough to support more assembly and it isn't used as an export hub. It would be uneconomic to do so when they are basically assembled from kits. It's not a politically stable area of the world either.

Cars: Suzuki has been the main manufacturer for years and holds its share consistently. For that matter, Toyota and Honda have also been much the same too. Honda jumped in 2012, but fell back a little in 2014.

Car
10	11	12	13	14	Make	2014	%	+ / -
1	1	1	1	1	Suzuki	67,054	53.2%	3%
2	2	2	2	2	Toyota	36,412	28.9%	11%
3	3	3	3	3	Honda	22,344	17.7%	-3%
-	-	-	-	4	Hyundai	210	0.2%	n/a
4	4	4	-	-	Daihatsu
					Total	126,020		4%

Utility: A few more brands but less volume. Toyota owns Hino so they could be combined but the vehicles they make differ so I kept them separate.

Utility
10	11	12	13	14	Make	2014	%	+ / -
1	1	1	1	1	Suzuki	13,016	57.3%	11%
3	2	2	2	2	Toyota	4,967	21.9%	-2%
2	3	3	3	3	Hino	1,754	7.7%	44%
8	6	5	7	4	Isuzu	875	3.9%	100%
4	5	6	6	5	Land Rover	792	3.5%	18%
5	4	4	4	6	Master	762	3.4%	3%
7	7	7	8	7	Volvo UD	558	2.5%	86%
6	-	-	5	-	Hyundai
					Total	22,724		9%
					Grand Total	148,744		5%

Data source: PAMA.

Summary: The vehicle assembly industry doesn't change much from year to year and that will continue. Many feel the price of cars is too high, the assembly quality substandard and selection limited. Some used imports also come from Japan to make cars slightly more accessible. However, most Pakistanis cannot afford a car and car ownership remains low.